NEW GROOVY CATALOGUE
MODULAR DESIGN AND COORDINATED COMMUNICATION
THE GRAPHIC DESIGN OF THE NEW GENERAL CATALOGUE FOR GROOVY, A COMPANY OPERATING IN THE MOBILE PHONE ACCESSORIES SECTOR, CREATED BY OUR STUDIO’S COMMUNICATION DEPARTMENT, IS CHARACTERISED BY AN APPEALING AND DYNAMIC LANGUAGE, CAPABLE OF IMMEDIATELY EXPRESSING THE COMPANY’S IDENTITY, IN FULL HARMONY WITH ITS CORPORATE IMAGE.
THE BOLD AND LIVELY VISUAL LANGUAGE IS EXPRESSED THROUGH THE INTENSE USE OF THE BRAND’S COLOURS, ENRICHED BY BRIGHT AND ENERGETIC SHADES AND SHARP, STRIKING CONTRASTS. THE TYPOGRAPHY IS INTEGRATED DIRECTLY INTO THE PHOTOGRAPHS, HELPING TO CREATE AN IRONIC, LIGHT-HEARTED AND IMMEDIATELY RECOGNISABLE TONE. COLOUR BECOMES A STRUCTURING ELEMENT, GUIDING THE READER AND ORGANISING THE CONTENT CLEARLY, WHILE THE DYNAMIC COMPOSITION ACCOMPANIES THE EYE ALONG THE PAGES, CREATING RHYTHM, CONTINUITY AND ENERGY WITHIN THE CATALOGUE.
THE NEW SYSTEM WAS DESIGNED TO MEET A PRACTICAL, EVERYDAY NEED: TO OFFER RETAILERS A FLEXIBLE TOOL THAT IS EASY TO UPDATE AND SUITABLE FOR USE DURING PRESENTATIONS. THE INDIVIDUAL PAGES, DESIGNED AS INDEPENDENT MODULES, CAN BE QUICKLY REPLACED, REMOVED OR ADDED, IN LINE WITH CHANGES TO THE PRODUCT RANGE AND THE SPECIFIC NEEDS OF FAST-MOVING PRODUCTS, WHICH MUST ALWAYS BE UPDATED WITH THE LATEST TECHNOLOGY. THIS APPROACH HAS MET THE CLIENT’S NEEDS, INCLUDING THE REQUIREMENT FOR A PRINTED TOOL, WHILE REDUCING THE ENVIRONMENTAL IMPACT AND CONTAINING THE COSTS ASSOCIATED WITH PAPER-BASED PRODUCTION.THE RESULT IS A CATALOGUE THAT CAN BE INTERPRETED AS A FLEXIBLE AND CONSTANTLY UPDATED SYSTEM, CAPABLE OF OVERCOMING THE STATIC NATURE OF THE CLASSIC FORMAT.
