ACCESSORIES COLLECTION . STYLE GUIDELINES
GEOMETRY OF FORMS AND DETAIL DESIGN
DURING THE DEVELOPMENT OF THIS PROJECT, WE DID NOT DEDICATE OURSELVES TO ONLY ONE PRODUCT, BUT INSTEAD TO A SERIES OF STYLE GUIDELINES. A COMPREHENSIVE, DETAILED STUDY IN ORDER TO PROPOSE SOLUTIONS THAT CAN SUPPORT THE COMPANY IN THE EXECUTIVE CREATION OF MORE “ACCESSORIES” COLLECTIONS OVER THE FOLLOWING YEAR.
THE ADDED VALUE OF OUR APPROACH COMES FROM CAREFUL ATTENTION TO THE ERGONOMICS OF THE PRODUCT, THE GEOMETRY OF ITS FORMS AND THE DESIGN OF THE DETAILS. THE TREND RESEARCH WAS ALSO DEVELOPED THROUGH THE USE OF WGSN, DECODIFYING FASHION LANGUAGES IN THE PRESENT AND FUTURE TRENDS, WITHOUT FORGETTING THE BRAND IDENTITY.
IN THE FIRST PHASE, VERY BROAD, STRUCTURED RESEARCH WAS CARRIED OUT, INVOLVING ROUGH DESIGNS, SKETCHES AND REFERENCES FOR INSPIRATION. IN THIS CASE IT WAS NECESSARY TO DEDICATE PARTICULAR ATTENTION TO THE TARGET, ANALYSING THE POSSIBLE FUNCTIONAL DIRECTIONS. THE CONTEXTS FOR USE AND ERGONOMIC REQUIREMENTS WERE EXAMINED IN ORDER TO CREATE VARIED PROJECT SOLUTIONS. KEEPING IN MIND THE TRENDS THAT EMERGED, AND COLLABORATING CLOSELY WITH THE COMPANY’S STYLE OFFICE, THREE TOTAL CONCEPTS WERE SELECTED, IN PARALLEL WITH THREE TYPES OF TARGET.
BY INTEGRATING 3D RENDERING SKILLS, WE CREATED REALISTIC IMAGES OF THE PRODUCT. THIS ALLOWED US TO DELIVER THE FINAL AESTHETIC OF THE ACCESSORIES, CONVEY THE TACTILE SENSATION OF THE MATERIALS, GO INTO MORE DETAIL IN THE FUNCTIONALITY STUDY, AND MATHEMATISE EVEN THE SMALLEST ELEMENTS FOR FUTURE PRODUCTION, INCLUDING METAL DETAILING SUCH AS ZIPS, BUCKLES, STUDS, CHAINS, SNAP HOOKS ETC.
THESE ARE THE KEY POINTS OF A PROJECT THAT HAS GUIDED THE COMPANY IN THE INTERNAL DEVELOPMENT OF MANY COLLECTIONS ORIGINATING FROM THE AESTHETIC CHARACTERISTICS OF THE THREE FINALISED CONCEPTS.
