CERAMICHE GRAZIA
NEW PERSPECTIVES ON COMMUNICATION AT CERSAIE 2025
THE INTERVENTION OF OUR COMMUNICATION DEPARTMENT WAS AIMED AT RELAUNCHING THE IMAGE OF CERAMICHE GRAZIA FOR THEIR PARTICIPATION IN CERSAIE 2025, WITH THE INTENTION OF PROMOTING THE BRAND’S HISTORY AND PROJECTING IT INTO A CONTEMPORARY DIMENSION THAT IS ALSO ABLE TO SPEAK TO AN INTERNATIONAL AUDIENCE.
THE FIRST STEP OF THE PROJECT INVOLVED CREATING THE NEW GENERAL CATALOGUE, WHICH THEN GUIDED THE REDESIGN OF THE COMPANY’S CORPORATE IMAGE. THE CATALOGUE WAS DESIGNED TO NARRATE THE COLLECTIONS WITH ELEGANCE, CLARITY AND VISUAL CONSISTENCY. USING A CLEAR, DISTINCTIVE NARRATIVE, WE HELPED CERAMICHE GRAZIA TO PRESENT THEIR PRODUCTS. WE ALSO REDESIGNED THE LOGO, WITH A LIGHT-HEARTED APPROACH IN LINE WITH THE BRAND IDENTITY. WE REBALANCED THE GRAPHIC ELEMENTS, INCLUDED THE CLAIM “SINCE 1970” TO EMPHASIZE THE COMPANY’S HISTORY, AND DECIDED TO USE IT EXCLUSIVELY IN BLACK AND WHITE.
TO COMPLEMENT THE COMMUNICATION RELAUNCH, WE DEVELOPED DEDICATED MERCHANDISING FOR THE TRADE FAIR: A SERIES OF COORDINATED TOOLS DESIGNED TO REINFORCE BRAND PRESENCE, SUCH AS CANVAS SHOPPING BAGS, CORPORATE POSTCARDS AND A NEW TILE DISPLAY SYSTEM CONSISTING OF THREE MODULAR ELEMENTS THAT CAN BE USED INDIVIDUALLY OR IN COMBINATION WITH EACH OTHER, DEPENDING ON REQUIREMENTS.
