LODI MUDGUARD RE-DESIGN

CUSTOMISABLE ADVANCED DESIGN

THIS PROJECT IS CONCEIVED AS PURE CONCEPT WORK. STARTING FROM THE MUDGUARD, ALREADY MARKETED BY LODI S.p.A., VERY THOROUGH WORK WAS CARRIED OUT ON THE RE-DESIGN OF THE SHELL. AN IN-DEPTH STUDY WAS REQUIRED TAKING INTO ACCOUNT THE FUNCTIONS AND TECHNICAL ELEMENTS ALREADY INTRINSIC IN THE PRODUCT. THE GOAL WAS TO ACHIEVE GREATER PROTECTION FOR THE CABIN IN CASE OF MUD, STONES OR OTHER ELEMENTS. IN THE DEVELOPMENT OF THE CONCEPT OUR APPROACH GOES BEYOND THE PURE SKETCHING PHASE.

FOR LODI SPA, WE OPTED TOWARD AN ADVANCED MOULDING OF THE SURFACES, WHICH WOULD ALLOW ASSIGNING REAL SPECIFICATIONS TO THE PRODUCT ITSELF. THE STUDY OF GEOMETRIES, IN FACT, HAS MADE IT POSSIBLE TO DEVELOP A NEW VERSION OF THE MUDGUARD, WHICH HAS ENHANCED THE OBJECT UNDER SEVERAL PERSPECTIVES. THE AERODYNAMIC STYLE AIMS AT GUARANTEEING A SAVING IN CONSUMPTION AND GREATER STABILITY. THE MECHANICAL RESISTANCE WAS IMPROVED, AND SO WAS PERFORMANCE. A RETURN TO A CAPTIVATING AESTHETICS, CALLING TO MIND ELEMENTS OF THE MOST CONTEMPORARY AUTOMOTIVE DESIGN.

THANKS TO THIS PROJECT TWO IMPORTANT ADVANTAGES WERE ACHIEVED.THE OPTION OF CUSTOMISING THE MUDGUARD ON REQUEST BY VARIOUS CUSTOMERS, CUSTOMISABLE THROUGH COLOURED PLASTIC INSERTS THAT ADAPT PERFECTLY TO THE GEOMETRY OF THE OBJECT. THE LIGHTING OF THE SHELL, THANKS TO THE INCLUSION OF PARTICULAR INTEGRATED REFLECTIVE ELEMENTS THAT ACT AS MARKER LIGHTS.

DRAWING ON KNOWHOW THAT IS WELL-ESTABLISHED IN THE AUTOMOTIVE INDUSTRY, FROM THE EARLIEST SKETCHING PHASES WE WORK TOWARD ACHIEVING A PRAGMATIC DESIGN OF THE PRODUCT. CAREFULLY CONSIDERING THE STRONG INNOVATIVE SPIRIT AT LODI, THIS CONSULTANCY MADE IT POSSIBLE TO MAKE THE NEXT STEP, THE ENGINEERING OF THE MUDGUARD, SIGNIFICANTLY MORE SIMPLE, DYNAMIC AND FAST.