MEIMEIJ. MILANO RETAIL
AN INTERIOR ARCHITECTURE THAT ENHANCES SPACE.
THE INTERIOR DESIGN PROJECT CONCEIVED BY OUR STUDIO FOR MEIMEIJ, LOCATED IN VIA MANZONI, MILAN, WAS BORN FROM THE DESIRE TO CREATE A CONTEMPORARY RETAIL SPACE, SHAPING AN ENVIRONMENT THAT IS ELEGANT AND SOPHISTICATED YET WELCOMING AT THE SAME TIME. THE INTERVENTION TAKES FORM WITHIN A HISTORIC BUILDING IN THE HEART OF MILAN, REINTERPRETED THROUGH A CONTEMPORARY LENS.
THE SPACE IS GENEROUS AND FILLED WITH LIGHT, DESIGNED TO WELCOME NATURAL DAYLIGHT AND ENCOURAGE ITS DIFFUSION. DIVISIONS BETWEEN THE VARIOUS AREAS ARE REDUCED TO A MINIMUM, CREATING A SENSE OF OPENNESS AND CONTINUITY. ARCHITECTURAL ELEMENTS SUCH AS PORTALS AND HIGH CEILINGS GIVE THE INTERIORS A SENSE OF BREATH AND SCALE, ENHANCING THE BUILDING’S ORIGINAL PROPORTIONS.
AT THE CLIENT’S REQUEST, THE PROJECT WAS DEVELOPED FOLLOWING THE PRINCIPLES OF THE ANCIENT CHINESE ART OF FENG SHUI, WITH THE AIM OF CREATING A HARMONIOUS BALANCE BETWEEN SPACE, LIGHT AND MATERIALS, ENHANCING BOTH THE PERCEPTION OF THE ENVIRONMENT AND THE WELL-BEING OF THOSE WHO EXPERIENCE IT.
THE SELECTED FURNISHINGS INTEGRATE SEAMLESSLY INTO THE SPACE: DISPLAY TOTEMS HIGHLIGHT THE PRODUCTS, BRUSHED STEEL CLOTHING RAILS ADD A TOUCH OF FUNCTIONALITY, WHILE THE ELEGANT TRAVERTINE MARBLE RECEPTION DESK BECOMES A DISTINCTIVE ELEMENT THANKS TO ITS STRONG MATERIAL PRESENCE.
THE LIGHTING DESIGN, STUDIED IN THE FINEST DETAIL, CREATES PLAYS OF LIGHT THAT ENHANCE DISPLAYS AND GARMENTS, TRANSFORMING THE VISIT INTO AN ENGAGING AND FLUID EXPERIENCE.
