STAND SAVOIA
MEDITERRANEAN ATMOSPHERES
THE CREO INTERIOR TEAM DESIGNED AND CURATED EVERY PHASE OF THE CREATION OF THE TRADE FAIR STAND FOR SAVOIA, A COMPANY SPECIALISING IN THE PRODUCTION OF PORCELAIN STONEWARE, FOR THE 2024 EDITION OF CERSAIE, ONE OF THE MOST IMPORTANT GLOBAL EVENTS IN THE CERAMIC SECTOR.
THE DESIGN OF THE STAND IS CLOSELY CONNECTED TO THE CERAMIC COLLECTION PRESENTED AT THE FAIR, AND BOTH ARE INSPIRED BY THE INFLUENCES OF THE GEOGRAPHICAL AREA OF THE MEDITERRANEAN. THE SPACES WERE DESIGNED TO ENHANCE THE PRODUCTS DISPLAYED ON ALL THE SURFACES, TRANSLATING MEDITERRANEAN ATMOSPHERES INTO ENVIRONMENTS FULL OF WARM, RELAXING TONES. THE INTERIOR DEPARTMENT ALSO TOOK CARE OF THE SELECTION OF COMMERCIAL FURNITURE INCLUDED IN THE STAND, WHICH WAS AESTHETICALLY COHESIVE WITH THE CENTRAL THEME.
THE EXHIBITION SPACE WAS DIVIDED INTO FIVE DISTINCT ZONES, EACH DESIGNED TO OFFER VISITORS AN ENGAGING, STIMULATING EXPERIENCE. TO DISTINGUISH THEM AND MAKE THEM MORE RECOGNISABLE, EACH AREA WAS ASSIGNED A SPECIFIC NAME: WELCOME, WAIT & MEET, CONVIVIALITY, REFRESH & RELAX, AND ENJOY. WE ALSO DESIGNED THE OFFICIAL INVITATION TO PROMOTE THE APERITIVO, AN OPENING EVENT AT THE FAIR DESIGNED TO BE ELEGANT AND INVITING, IN PERFECT MEDITERRANEAN STYLE.
