STOLL ITALIA . “DOODLE OR SCARABOCCHIO”
A NEW KNITWEAR APPLICATION
COMMUNICATION + DESIGN + INTERIOR
STOLL ITALIA, OF THE KARL MAYER GROUP, IS THE INTERNATIONAL LEADER IN THE PRODUCTION OF HIGHLY INNOVATIVE KNITWEAR MACHINERY. THE PROJECT CREATED FOR STOLL ITALIA BRINGS TOGETHER ARCHITECTURE, COMMUNICATION AND INTERIOR DESIGN SKILLS.IN 2021 STOLL MACHINERY INTRODUCED A NEW KNITWEAR APPLICATION THAT WAS ALSO SUITABLE TO ACCOMMODATE INTERIOR DESIGN AND ARCHITECTURE REQUIREMENTS. IN SUPPORT OF THE GROUP, OUR FIRST GOAL WAS TO FINALIZE A PRODUCT TO BE SHOWCASED AS A FURNISHING COMPLEMENT: A PARTITION WALL, “DOODLE OR SCARABOCCHIO”.
THIS PHASE PROVIDED FOR THE DESIGN OF SOME FRAMES THAT COULD HOUSE KNITTED ELEMENTS. SPECIFICALLY, TWO TYPES OF “FRAME”: ONE DESIGNED TO BE SUSPENDED OR FIXED TO THE ARCHITECTURAL STRUCTURE OF THE SETTING, THE OTHER CONCEIVED AS A FREESTANDING ELEMENT. BOTH PROPOSALS SHARE THE SAME EXTREMELY VERSATILE CONCEPT, AND CAN BE USED IN A VARIETY OF SETTINGS: LIVING SPACES, RETAIL, HOSPITALITY FACILITIES AND EVEN OUTDOOR ENVIRONMENTS, THANKS TO THE POSSIBILITY OF USING DEDICATED WATER-REPELLENT YARNS.
BY TAKING CARE OF THE ENTIRE SKETCH AND MODELING PROCESS IN PARTNERSHIP WITH STOLL ITALIA, WE COMBINED NUMEROUS MODELING AND APPROACH SOLUTIONS IN ORDER TO OBTAIN A RANGE OF PROPOSALS THAT APTLY FIT ANY DISCRETE CORPORATE NEEDS.
THE SECOND PHASE FOCUSED ON CONVEYING THE PROJECT ITSELF BY PHOTO AND VIDEO SHOOTS. AN IN-DEPTH TREND RESEARCH ALLOWED PINPOINTING THE IDEAL CONCEPT TO OPTIMALLY CONVEY THE AESTHETIC, FUNCTIONAL AND DISTINGUISHING VALUES OF “DOODLE OR SCARABOCCHIO”. THE INTERIOR DESIGN DEPARTMENT WORKED WITH THE COMMUNICATION DEPARTMENT TO RESPOND EFFECTIVELY TO THE IDENTIFIED NEEDS. THE SKILLS REQUIRED IN DESIGNING AND IMPLEMENTING THE DISPLAYS COMBINED WITH EXPERIENCE HONED IN PHOTO SHOOTS AND ADVERTISING CAMPAIGNS. STARTING FROM THE CONCEPT, THE INTERIOR DESIGN TEAM WAS ABLE TO CREATE FROM SCRATCH ANY USEFUL ELEMENT TO ASSEMBLE THE DISPLAY SETTING TO BE PHOTOGRAPHED, OPTIMIZING THE COMPLETION SCHEDULE AND CREATING A FULLY CUSTOMIZED SET. THE SETTING IS MINIMALIST AND ELEGANT, THE COLOURS ARE NEUTRAL AND SEEMINGLY IMPALPABLE: THE PRODUCT IS THE SOUL OF THE SPACE AND CONVEYS A CERTAIN FEELING OF REASSURING HOMINESS. WITH ARCHITECTURAL FLAIR, THE SHOOT CAPTURES THAT NON-CONVENTIONAL TEXTURE YIELDED BY THE YARNS USED, RELEASING ITS MORE VERSATILE SOUL.
EVERY STEP HAS BEEN ENTIRELY IMPLEMENTED AND OVERSEEN BY THE STUDIO: SKETCH AND MODELING, PRODUCT DESIGN AND REALIZATION, TREND RESEARCH, CONCEPT, DESIGN AND REALIZATION OF THE DISPLAY, COORDINATION OF RESOURCES, PHOTO AND VIDEO SHOOT, POST PRODUCTION, AND FINALIZATION OF ADV CAMPAIGN. THE SAME PRODUCTS MADE FOR STOLL WERE USED DURING THE PHOTO SHOOT, ENHANCING THE PICTURES IN A UNIQUE WAY.
