Catalogs Archives | CREO design&consulting

GROOVY. NEW CATALOG 2024

CREO design&consulting — Mon, 16 Feb 2026 08:55:12 +0000

NEW GROOVY CATALOGUE

MODULAR DESIGN AND COORDINATED COMMUNICATION

THE GRAPHIC DESIGN OF THE NEW GENERAL CATALOGUE FOR GROOVY, A COMPANY OPERATING IN THE MOBILE PHONE ACCESSORIES SECTOR, CREATED BY OUR STUDIO’S COMMUNICATION DEPARTMENT, IS CHARACTERISED BY AN APPEALING AND DYNAMIC LANGUAGE, CAPABLE OF IMMEDIATELY EXPRESSING THE COMPANY’S IDENTITY, IN FULL HARMONY WITH ITS CORPORATE IMAGE.

THE BOLD AND LIVELY VISUAL LANGUAGE IS EXPRESSED THROUGH THE INTENSE USE OF THE BRAND’S COLOURS, ENRICHED BY BRIGHT AND ENERGETIC SHADES AND SHARP, STRIKING CONTRASTS. THE TYPOGRAPHY IS INTEGRATED DIRECTLY INTO THE PHOTOGRAPHS, HELPING TO CREATE AN IRONIC, LIGHT-HEARTED AND IMMEDIATELY RECOGNISABLE TONE. COLOUR BECOMES A STRUCTURING ELEMENT, GUIDING THE READER AND ORGANISING THE CONTENT CLEARLY, WHILE THE DYNAMIC COMPOSITION ACCOMPANIES THE EYE ALONG THE PAGES, CREATING RHYTHM, CONTINUITY AND ENERGY WITHIN THE CATALOGUE.

THE NEW SYSTEM WAS DESIGNED TO MEET A PRACTICAL, EVERYDAY NEED: TO OFFER RETAILERS A FLEXIBLE TOOL THAT IS EASY TO UPDATE AND SUITABLE FOR USE DURING PRESENTATIONS. THE INDIVIDUAL PAGES, DESIGNED AS INDEPENDENT MODULES, CAN BE QUICKLY REPLACED, REMOVED OR ADDED, IN LINE WITH CHANGES TO THE PRODUCT RANGE AND THE SPECIFIC NEEDS OF FAST-MOVING PRODUCTS, WHICH MUST ALWAYS BE UPDATED WITH THE LATEST TECHNOLOGY. THIS APPROACH HAS MET THE CLIENT’S NEEDS, INCLUDING THE REQUIREMENT FOR A PRINTED TOOL, WHILE REDUCING THE ENVIRONMENTAL IMPACT AND CONTAINING THE COSTS ASSOCIATED WITH PAPER-BASED PRODUCTION.THE RESULT IS A CATALOGUE THAT CAN BE INTERPRETED AS A FLEXIBLE AND CONSTANTLY UPDATED SYSTEM, CAPABLE OF OVERCOMING THE STATIC NATURE OF THE CLASSIC FORMAT.

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GRAZIA: NEW PERSPECTIVES ON COMMUNICATION AT CERSAIE 2025

CREO design&consulting — Mon, 17 Nov 2025 08:52:10 +0000

CERAMICHE GRAZIA

NEW PERSPECTIVES ON COMMUNICATION AT CERSAIE 2025

THE INTERVENTION OF OUR COMMUNICATION DEPARTMENT WAS AIMED AT RELAUNCHING THE IMAGE OF CERAMICHE GRAZIA FOR THEIR PARTICIPATION IN CERSAIE 2025, WITH THE INTENTION OF PROMOTING THE BRAND’S HISTORY AND PROJECTING IT INTO A CONTEMPORARY DIMENSION THAT IS ALSO ABLE TO SPEAK TO AN INTERNATIONAL AUDIENCE.

THE FIRST STEP OF THE PROJECT INVOLVED CREATING THE NEW GENERAL CATALOGUE, WHICH THEN GUIDED THE REDESIGN OF THE COMPANY’S CORPORATE IMAGE. THE CATALOGUE WAS DESIGNED TO NARRATE THE COLLECTIONS WITH ELEGANCE, CLARITY AND VISUAL CONSISTENCY. USING A CLEAR, DISTINCTIVE NARRATIVE, WE HELPED CERAMICHE GRAZIA TO PRESENT THEIR PRODUCTS. WE ALSO REDESIGNED THE LOGO, WITH A LIGHT-HEARTED APPROACH IN LINE WITH THE BRAND IDENTITY. WE REBALANCED THE GRAPHIC ELEMENTS, INCLUDED THE CLAIM “SINCE 1970” TO EMPHASIZE THE COMPANY’S HISTORY, AND DECIDED TO USE IT EXCLUSIVELY IN BLACK AND WHITE.

TO COMPLEMENT THE COMMUNICATION RELAUNCH, WE DEVELOPED DEDICATED MERCHANDISING FOR THE TRADE FAIR: A SERIES OF COORDINATED TOOLS DESIGNED TO REINFORCE BRAND PRESENCE, SUCH AS CANVAS SHOPPING BAGS, CORPORATE POSTCARDS AND A NEW TILE DISPLAY SYSTEM CONSISTING OF THREE MODULAR ELEMENTS THAT CAN BE USED INDIVIDUALLY OR IN COMBINATION WITH EACH OTHER, DEPENDING ON REQUIREMENTS.

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CERAMICHE CAESAR . CROSSDESIGN 2017/2018

CREO design&consulting — Wed, 07 Feb 2018 12:34:52 +0000

CROSSDESIGN 2017/2018 CAESAR

THOUGHT FOR DESIGNERS.

CROSSDESIGN IS AN ANNUAL MAGAZINE PUBLISHED BY CERAMICHE CAESAR. AN EVEN RICHER AND MORE COMPLETE INSTRUMENT THAN THE TWO PREVIOUS EDITIONS. WE TOTALLY RENEWED THE GRAPHIC LAYOUT WITH THE INCREASE OF THE LEAFLET AND THE INSERTION OF ADDITIONAL INSIGHTS. THE RICH AND FUNCTIONAL MAGAZINE WANTS TO BE USEFUL TO PROFESSIONALS TO DESIGN IN LINE WITH THE NEW INTERNATIONAL TRENDS AND ALL THE NOVELTIES OF CERAMIC PRODUCTS MADE AVAILABLE BY CERAMICHE CAESAR.

A PROACTIVE TOOL THAT ENCOURAGES DESIGN BY PROPOSING AND SHOWING MULTIPLE CREATIVE AND TECHNICAL SOLUTIONS. THE THREE MACRO-WORDS OF THIS EDITION ARE NAMED: CLEVER, JUNCTION AND CONTACT AND EACH OF THESE CATEGORIES, AS EVERY YEAR, BUT IN A MORE EXHAUSTIVE WAY, CONTAINS MATERIALS MOOD BOARDS, GRAPHIC TEXTURES AND COLOUR RANGES.

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LODI . COMPANY PROFILE

CREO design&consulting — Thu, 18 Jan 2018 09:32:06 +0000

LODI COMPANY PROFILE

A REALITY IN STRONG GROWTH.

THE COOPERATION WITH LODI ENHANCES YEAR AFTER YEAR, WITH THE ADDITION OF NEW CHAPTERS FOLLOWING THE STRONG EVOLUTION OF THE COMPANY OVER THE LAST YEARS. AFTER THE RENEWAL OF THE COMPANY LOGO AND WEBSITE, AFTER THE ADVERTISING AND THE COMPANY VIDEOS, IT WAS THE COMPANY PROFILE’S TURN TO BE RESTYLED. COMPANY AND PRODUCTS’S PICTURES, TEXTS, KEY-CONCEPTS AND INFOGRAPHICS DEFINE THE INSTRUMENT.

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CERAMICHE CAESAR . CATALOGUE BUILT

CREO design&consulting — Tue, 16 Jan 2018 14:00:27 +0000

CATALOGO BUILT CERAMICHE CAESAR

ROOM FOR COLOUR.

BUILT IS CERAMICHE CAESAR’S PORCELAIN GRÈS COLLECTION WITH CEMENT EFFECT, THAT WAS PRESENTED TO 2017 EDITION OF CERSAIE. THE WORK OF AGENCY CONSISTED IN A PRELIMINARY PHASE OF DEFINING THE CATALOGUE CONCEPT, DEFINIGN ITS STRUCTURE AND IDENTIFYING THE MOST SUITABLE HAMBIENTS TO EXALT THE PRODUCT. WE OPTED FOR A PARTICULARLY PRECIOUS “HAND USE” PAPER THAT EXCELLENTLY EXPRESSES THE CROMATICAL RENDER, PERFECTLY CAPTURING THE SHADES OF THE COLLECTION. THE COVER PRESENTS A PARTICULARITY OF A FOLDED LOGO IN THREE POINTS, WHERE IT IS ALREADY POSSIBLE TO DISCERN THE CENTRALITY OF COLOUR, WHICH FILLS IN THE WHOLE PAGE OF THE FLY COVER AND THE INDEX.

THE COLLECTION HAS AN ARCHITECTURAL MATRIX AND THIS CONNOTATION HAS BEEN KEPT, AT A COMMUNICATION LEVEL, ALSO IN THE INTRO, WHERE BUT IT IS ALSO INTERPRETED INTO NEW DESIGN SCOPES, THAT CERAMIC MATERIALS CAN SATISFY, SUCH AS RETAIL AND HOUSING. BUILT MOVES ON A GREY SCALE, FOR THIS REASON COLOUR IS A FUNDAMENTAL FEATURE OF THE CATALOGUE: IT IS PRESENT AT INTERVALS ON SOME PAGES, AND PUT INTO DIALOGUE WITH ASSUMING THE ROLE OF CATALOGUE’S PROTAGONISTS.

THE LAST, MORE TECHNICAL PART IS DEDICATED TO FORMATS AND COLOURS. A PHOTO SHOOT THEN FOLLOWED AND A GRAPHIC WORK OF LAYOUT, COMPLETED BY THE IDENTIFICATION OF A PRODUCT NAME AND OF TEXT DRAFTING.

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MORE FOOD . BROCHURE

CREO design&consulting — Thu, 16 Feb 2017 16:13:53 +0000

MORE FOOD BROCHURE

A FUNCTIONAL AND CREATIVE COMMUNICATION TOOL.

MORE FOOD BROCHURE WAS MADE IN A5 FORMAT TO FACILITATE ITS TRANSPORTABILITY AND, FROM THE COVER, IT PUTS ON STAGE THE COLOUR WITH A CREATIVE JERK. THE LAYOUT IS BASED ON INTENSIVE BLOCKS OF COLOUR AND THE INTERNAL CONTENTS ARE DIVIDED INTO 6 SECTIONS (VISION, EXPERTICE, CREATIVITY, MASTERY, EVENTS AND PERFORMANCE), WHICH THROUGH TEXTS AND REPRESENTATIVE IMAGES EXPLICATE THE COMPANY WAY OF WORKING.

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CERAMICHE CAESAR . CATALOGUE 2017

CREO design&consulting — Wed, 15 Feb 2017 17:24:37 +0000

CATALOGO GENERALE 2017 CERAMICHE CAESAR

A TOTALLY RE/NEWED INSTRUMENT.

THE COMMUNICATION PROJECT OF CERAMICHE CAESAR’S 2017 GENERAL CATALOGUE INVOLVED ALL PROFESSIONAL FIGURES OF CREO DESIGN&CONSULTING AGENCY DEPARTMENT. AN EXCITING JOB THAT, AS A RESULT, LED TO A RENOVATED INSTRUMENT WITH RESPECT TO THE PREVIOUS YEARS.

WE GAVE GREAT CARE NOT ONLY TO THE CONTENTS, BUT ALSO TO THE COVER, OF A SOFT TOUCH PAPER, AT THE SAME TIME REFINED BUT TECHNICAL, WITH GRAPHICAL DETAILS IN RELIEF TO CONFER WEALTH TO THE INSTRUMENT.

A CATALOGUE HOLDING THE WHOLE CAESAR’S WORLD, ITS COMPANY PHILOSOPHY, THE MORE THAN TWENTY-FIVE CERAMIC COLLECTIONS BELONGING TO THE RANGE, ALL THE DEVELOPMENTS AND PRODUCT SEGMENTS SUCH AS AEXTRA20, PROJECT EVOLUTION AND CAESARTECH SOLUTIONS COMPANY DIVISION, WHICH POINTS AT DESIGNERS AND TRIES TO FIND SOLUTIONS TO ALL TECHNICAL NEEDS DERIVING FROM THE USE OF CERAMICS.

IN PARTICULAR, WE CARRIED OUT A NAME RESEARCH ACTIVITY, WE WROTE CORPORATE TEXTS, WE GAVE RELEVANCE TO THE KEY-CONCEPTS, WE GATHERED PHOTOGRAPHIC MATERIAL, WE RE-DESIGNED THE INDEX AND DREW A NEW CHAPTER LAYOUT, SO TO LET IT RESULT A EASILY FRUIBLE INSTRUMENT.

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CERAMICHE CAESAR . CROSSDESIGN 2016/2017

CREO design&consulting — Wed, 15 Feb 2017 17:00:54 +0000

CROSSDESIGN 2016/2017 CAESAR

CREATIVITY AND FUNCTIONALITY.

CROSSDESIGN MAGAZINE IS AN ANNUAL PUBLICATION CREATED FOR CERAMICHE CAESAR. A CREATIVE AND FUNCTIONAL INSTRUMENT ABLE TO INSPIRE DESIGNERS, ARCHITECTS, DESIGNERS AND ALL PROFESSIONALS. THERE ARE MULTIPLE SOURCES OF INSPIRATION OF THE MAGAZINE, SUCH AS PARTICIPATIONS IN MAJOR CULTURAL EVENTS, SPECIFIC TRADE FAIRS, ART EXHIBITIONS, FASHION SHOWS, AND KEEPING TRACK OF THE LATEST DEVELOPMENTS IN ARCHITECTURE AND DESIGN.

WE DREW A STYLISTIC ROUTE AND WE IDENTIFIED THREE MACRO TRENDS THAT WILL EMBRACE THE WORLD OF DESIGN, ARCHITECTURE AND INTERIOR: REVERB, PEACEFUL AND RISE. IN ORDER TO DESCRIBE IN DETAIL THE FEATURES OF EACH OF THEM, WE CREATED MATERIALS MOOD BOARDS, GRAPHIC TEXTURES AND COLOR RANGES. TO COMPLETE, THERE IS A SERIES OF FOUR INTERIORS SHOWING THE PROPOSALS OF THE NEW DESIGN SEASON OF CERAMICHE CAESAR.

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CERAMICHE CAESAR . CATALOGUE LAYERS

CREO design&consulting — Wed, 15 Feb 2017 17:00:02 +0000

CATALOGO LAYERS CERAMICHE CAESAR

DESIGN ORIENTED.

LAYERS IS A “DESIGN ORIENTED” CERAMIC COLLECTION OF DEEP DESIGNING COMPLEXITY. THIS IS ALSO THE REASON-WHY THE NAMING JOB LED TO THE CHOICE OF “LAYERS/LEVELS”. DURING THE CATALOGUE DESIGN PHASE, WE DEFINED THE INTRO SECTIONS DEDICATED TO THE PRODUCT GENESIS AND OF THE SYMBIOSIS RELATIONSHIP ESTABLISHED BETWEEN MAN AND CERAMIC TECHNOLOGY AND DEFINED ON BOTH IMAGES AND TEXTS LEVELS. THE AIM WAS TO EXPRESS THE NEED OF CREATING PRODUCTS WITH AN AESTHETIC NOT FOR ITS OWN SAKE, BUT THAT CAN IMPART VALUES, EMOTIONS AND COMFORT.

THE STUDY ON THE COMFORT CONCEPT IS EVIDENT FROM THE CATALOGUE COVER, THAT IS IN TRANSLUCENT ACETATE AND THAT COVERS THE ACTUAL COVER THAT, IN TURN, ON PAPER LEVEL, REPRODUCES THE TACTILITY OF THE MATERIAL AND ITS TEXTURE. THE SOPHISTICATION OF THE PRODUCT IS ENHANCED AMONG THE CATALOGUE’S PAGES THROUGH A SELECTION OF REFINED LIVING SPACES.

THE PRESENCE OF A MODEL MOVING AMONG ENVIRONMENTS IS A FIGURATIVE REPRESENTATION OF THE LIVEABILITY OF SPACES. THE HEART OF THE CATALOGUE IS THE DOUBLE “SPLASH PAGE”, PRODUCT METAPHOR CONSISTING OF WINGS THAT OVERLAP AND REPRESENT MULTIPLE LAYERS TO FORM AN OVERALL VIEW OF THE COLLECTION. AT THE CLOSE, ANOTHER PECULIARITY OF THE CATALOGUE IS THE PRESENCE OF THE MODEL WITHIN THE SHOTS DEDICATED TO THE COLOURS WEARING GARMENTS TONE ON TONE WITH RESPECT TO THE PRODUCT DECLINATIONS.

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CERAMICHE CAESAR . CROSSDESIGN 2015/2016

CREO design&consulting — Mon, 30 Jan 2017 07:45:33 +0000

CROSSDESIGN 2015/2016 CAESAR

INNOVATIVE INSTRUMENT.

CROSSDESIGN MAGAZINE CREATED BY CREO DESIGN&CONSULTING COMMUNICATION DEPT. IN COOPERATION WITH CERAMICHE CAESAR’S MARKETING DEPT., WAS SUBMITTED TO 2015 EDITION OF CERSAIE INTERNATIONAL EXHIBITION OF CERAMICS.

THE DESIGN OF THIS DESIGN TOOL TOOK PLACE FOLLOWING A METICULOUS JOB OF “TREND RESEARCH”, WITH A PROJECTION ON YEAR 2016, WHICH TOOK INTO CONSIDERATION VARIOUS AREAS, SUCH AS FASHION, ARCHITECTURE, ART AND COMMUNICATION. WE INDIVIDUATED THREE WELL-DEFINED STRANDS, THEN TRANSLATED ACCORDING TO CERAMICHE CAESAR’S PRODUCT AESTHETICS. TO INTRODUCE THE TOOL, CONSIDERED HIGHLY INNOVATIVE, A REAL EXPLANATORY MANIFEST WAS DRAWN UP, DECLARING ITS INTENTIONS.

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