THE NEW SYSTEM WAS DESIGNED TO MEET A PRACTICAL, EVERYDAY NEED: TO OFFER RETAILERS A FLEXIBLE TOOL THAT IS EASY TO UPDATE AND SUITABLE FOR USE DURING PRESENTATIONS. THE INDIVIDUAL PAGES, DESIGNED AS INDEPENDENT MODULES, CAN BE QUICKLY REPLACED, REMOVED OR ADDED, IN LINE WITH CHANGES TO THE PRODUCT RANGE AND THE SPECIFIC NEEDS OF FAST-MOVING PRODUCTS, WHICH MUST ALWAYS BE UPDATED WITH THE LATEST TECHNOLOGY. THIS APPROACH HAS MET THE CLIENT’S NEEDS, INCLUDING THE REQUIREMENT FOR A PRINTED TOOL, WHILE REDUCING THE ENVIRONMENTAL IMPACT AND CONTAINING THE COSTS ASSOCIATED WITH PAPER-BASED PRODUCTION.THE RESULT IS A CATALOGUE THAT CAN BE INTERPRETED AS A FLEXIBLE AND CONSTANTLY UPDATED SYSTEM, CAPABLE OF OVERCOMING THE STATIC NATURE OF THE CLASSIC FORMAT.

IXON. STAND 2024

INCONTRO PROGETTUALE TRA COMUNICAZIONE E INTERIOR DESIGN.

TO COMPLEMENT THE COMMUNICATION RELAUNCH, WE DEVELOPED DEDICATED MERCHANDISING FOR THE TRADE FAIR: A SERIES OF COORDINATED TOOLS DESIGNED TO REINFORCE BRAND PRESENCE, SUCH AS CANVAS SHOPPING BAGS, CORPORATE POSTCARDS AND A NEW TILE DISPLAY SYSTEM CONSISTING OF THREE MODULAR ELEMENTS THAT CAN BE USED INDIVIDUALLY OR IN COMBINATION WITH EACH OTHER, DEPENDING ON REQUIREMENTS.

OUR COMMUNICATION WORK FOR THE ALPEEN HOTEL, IN THE FRENCH ALPS, IS PART OF AN OVERARCHING PROJECT THAT HAS INVOLVED ALL THE DEPARTMENTS IN OUR STUDIO.

IN PARTICULAR, THE COMMUNICATION DEPARTMENT, STARTING WITH TREND RESEARCH TO LAY THE GROUNDWORK FOR A COORDINATED COMMUNICATION PROJECT, WAS IN CHARGE OF DESIGNING THE LOGO, WHICH IS MADE UP OF A PICTOGRAM SHOWING A STYLISED PROFILE OF THE MOUNTAINS, A GRAPHIC INTERPRETATION OF A REAL VIEW THAT CAN BE SEEN FROM THE AREA WHERE THE HOTEL IS LOCATED, AND A LOGOTYPE IN A SIMPLE, ELEGANT FONT.

AT THE SAME TIME, WE CREATED DECORATIVE ALPEEN PICTURES AS A FURNISHING AND COMMUNICATION PROJECT, EVOKING VINTAGE TOURISM PROMOTION POSTERS WITH A MODERN TWIST, USING A TYPICAL GRAPHIC STYLE. THE SUBJECTS ARE MOUNTAINS, SKIING SCENES AND WINTER LANDSCAPES, REPRODUCED USING GEOMETRIC FORMS AND SHAPES. THIS WORK HAS CREATED A COLLECTION OF EVOCATIVE PICTURES, WITH AN ELEGANT, STYLISED DESIGN, FULL OF LINEAR FORMS, STYLISED PANORAMAS AND PASTEL COLOURS. SOPHISTICATED GEOMETRIC HARMONY AND ELEGANT GRAPHICS ARE THE DEFINING FEATURES OF THIS PROJECT THAT IS PART CREATIVE COMMUNICATION AND PART VISUAL ART. DECORATIONS WITH ADDED COMMUNICATIVE VALUE.

ANOTHER LESS ARTISTIC, BUT HIGHLY FUNCTIONAL PROJECT WAS THE CREATION OF PLAQUES FOR SERVICES AND THEIR PLACEMENT ON THE WALL. FINALLY, WHEN THE WORK WAS FINISHED, WE CARRIED OUT A PHOTOSHOOT IN ALL OF THE SPACES TO PROVIDE PHOTOS TO PROMOTE THE HOTEL ON SPECIALISED BOOKING SITES, OR TO CREATE OTHER COMMUNICATION TOOLS.

A HIGH-QUALITY PIECE OF PAPERCRAFT WITH A MAGNETIC CLOSURE THAT REPRESENTS GAIA’S “DESIGN-ORIENTED” PHILOSOPHY AND MODELS THEIR METICULOUS APPROACH TO WORK.

INSIDE, THIS BOX CONTAINS THE CONTEMPORARY CATALOGUE, WHICH INCLUDES ALL GAIA MOBILI PRODUCTS THAT INTERPRET CONTEMPORARY STYLES; THE CLASSIC CATALOGUE, WHICH BRINGS TOGETHER FURNISHINGS IN A CLASSIC STYLE; THE COMPLEMENTS CATALOGUE, WHICH CONTAINS ALL ACCESSORIES; AND IS COMPLETED WITH THE ANNUAL UPDATE TO THE COLOUR GUIDE, WHICH PRESENTS THE GAIA COLORS RANGE, DIVIDED INTO RAL AND NCS.

AS WELL AS THE CONTAINER BOX, CREO HAS ALSO PROVIDED THE DESIGN AND GRAPHICS OF ALL THE CATALOGUES, DEVELOPING THEIR STRUCTURE USING A PAGE LAYOUT THAT FACILITATES THEIR CONSULTATION. WE ALSO TOOK CARE OF THE RENDERING, PRODUCT PHOTOS AND STAGED PHOTOS, GIVING THE CATALOGUES A NEW GRAPHIC STYLE. A COMPENDIUM OF THE WORLD OF GAIA, AND A VALUABLE WORKING TOOL TO GIVE SHAPE AND STYLE TO BATHROOM PROJECTS.

GROOVY . CORPORATE COMMUNICATION

THE ALTERNATIVE VISION OF A DYNAMIC ITALIAN COMPANY

SINCE 2018, OUR STUDIO HAS BEEN INVOLVED IN A CONTINUOUS COLLABORATION WITH GROOVY SRL, AN ENTERPRISING ITALIAN COMPANY SPECIALISING IN ACCESSORIES FOR MOBILE PHONES. THIS IS A PROJECT THAT COMBINES MARKETING, GRAPHICS, PRODUCT DESIGN AND COPYWRITING.

THE FIRST STEP WAS TO DEFINE THE COMPANY’S CORPORATE IMAGE, WITH THE GOAL OF COMMUNICATING THE VALUE OF ITS UNIQUE SERVICE TO CUSTOMERS, ESTABLISHING ITS POSITION IN RELATION TO COMPETITORS. THE ESSENTIAL REQUIREMENT IS VISUAL CONTINUITY, EXPRESSED THROUGH A COMBINATION OF ELEMENTS THAT FORM A COMPLETE SYSTEM OF COMMUNICATION: COLOUR, PHOTOGRAPHIC STYLE, FONTS, BUSINESS CARDS AND MULTIMEDIA APPLICATIONS, TRADE FAIR STANDS, A WEBSITE, THE PRODUCTS AND THEIR PACKAGING. WE STARTED WITH THE COLOUR, OPTING FOR YELLOW AND PETROLEUM BLUE, AS WELL AS GREY FOR GROOVY’S BRAND IDENTITY. THE IDEA WAS TO RESEARCH VISUAL CONNOTATIONS IN ORDER TO SELECT ACCENT TONES THAT WOULD EXPRESS THE COMPANY’S VALUES: YELLOW, A SYMBOL OF ENERGY AND DYNAMISM, AND PETROLEUM BLUE, A SYMBOL OF SECURITY AND DEPENDABILITY. MORE GENERALLY, OUR AIM WAS TO GIVE GROOVY AN IDENTITY THAT WOULD MAKE IT DISTINCTIVE AND RECOGNISABLE. THEREFORE, WE ASSIGNED PARTICULAR IMPORTANCE TO THE INFINITY SIGN, WHICH IS PART OF THE BRAND’S LOGO, AND WE USED IT BOTH ON THE PRODUCTS AND ON THE DISPLAY STANDS.

FOR THE MOST SIGNIFICANT NEW PRODUCTS, WE HAVE CREATED DEDICATED ADVERTISING CAMPAIGNS. FOR THE LAUNCH OF THE NEW DISPLAY STAND, FOR EXAMPLE, WE USED GROOVY’S VALUES TO CREATE AN IMAGE THAT WOULD BOTH INSPIRE LOYAL CUSTOMERS AND ENGAGE A NEW AUDIENCE. IN THIS CASE, WE REFERRED TO GROOVY’S ADVANTAGES AND ITS TARGET AUDIENCE: A FINAL CONSUMER WHO IS YOUNG, DYNAMIC, AND OPEN TO CHANGE AND TECHNOLOGICAL TRANSFORMATIONS. STARTING FROM THE BRAND’S TONGUE-IN-CHEEK IDENTITY, WE ALSO TOOK INTO CONSIDERATION THE TRENDS OF THE MOMENT, SUCH AS THE 50TH ANNIVERSARY OF THE MOON LANDING, IN ORDER TO COMMUNICATE GROOVY’S INTRINSIC DESIRE FOR CONSTANT EVOLUTION, BOTH IN TERMS OF QUALITY AND TECHNOLOGY. THE SLOGAN “FUTURE OPTICS” COMPLETES THE ADVERTISING CAMPAIGN, AGAIN HIGHLIGHTING THE IDEA OF CHANGE AND EXPLORATION – IN TERMS OF PRODUCT RESEARCH – AS THE COMPANY’S FOCUS.

GROOVY’S DYNAMISM, AND THEIR DESIRE FOR CONSTANT EVOLUTION, IS ALSO REFLECTED IN THE DECISION TO INVEST IN SOCIAL MEDIA CHANNELS. ONLINE NETWORKS ARE BECOMING MORE AND MORE ACTIVE, AND REACHING THEM IS AN OPPORTUNITY FOR GROWTH AND VISIBILITY TO AN AUDIENCE OF THOUSANDS OF POTENTIAL CUSTOMERS. THEREFORE, DIGITAL REPUTATION BECOMES THE POINT OF CONNECTION BETWEEN ALL THE COMMUNICATION ACTIVITIES WE HAVE LAUNCHED: THE WEB AS A BUSINESS TOOL. THANKS TO ITS STRATEGIC, GLOBAL APPROACH, OUR STUDIO IS ABLE TO COORDINATE AND MANAGE THE PROJECT WITH INTER-DEPARTMENTAL EXPERTISE: THE COMMUNICATION MANAGER, ALONG WITH THE SOCIAL MEDIA MANAGER AND GRAPHIC DESIGNER, WORKS WITH THE GOAL OF SUPPORTING THE BRAND’S SALES. HAVING IDENTIFIED THE TARGET AUDIENCES, WE EVALUATED THE TONE OF VOICE AND PHOTOGRAPHIC STYLE MOST SUITABLE TO ENGAGE THEM. AFTER THIS, WE ANALYSED THE MAIN SOCIAL MEDIA PLATFORMS IN ORDER TO DIFFERENTIATE OUR COMMUNICATION, TAKING INTO ACCOUNT THEIR ORIGINAL FUNCTIONS: ON LINKEDIN, WE SPEAK TO THEIR BUSINESS CLIENTS (FORMAL COMMUNICATION, ADDRESSED TO A MORE MATURE TARGET AUDIENCE), ON INSTAGRAM TO THE FINAL CONSUMER (TONGUE-IN-CHEEK COMMUNICATION, ADDRESSED TO A YOUNGER TARGET AUDIENCE), AND ON FACEBOOK WE SHARE NEWS AND INFORMATION ADDRESSED TO BOTH AUDIENCES. GRAPHICS AND WRITING ARE USED AS MARKETING TOOLS, WITH A VIEW TO ACQUIRING POTENTIAL CUSTOMERS AND GAINING THEIR LOYALTY.

GAIA MOBILI . LOGO REDESIGN

ITALIAN BATHROOM DESIGN

GAIA MOBILI DESIGNS AND MAKES BATHROOM FURNISHINGS, EXPRESSING THE SOPHISTICATION AND QUALITY OF “MADE IN ITALY” IN EVERY DETAIL. STARTING WITH RESEARCH ON TRENDS AND THE COMPANY’S IDENTITY, THE FIRST PHASE OF THE PROJECT FOCUSED ON THE CREATION OF A CORPORATE IMAGE THAT WOULD FORM A COMMON THREAD FOR THE LOGO, THE CATALOGUE AND TRADE FAIR APPLICATIONS.

CHAMPION EUROPE

VIDEO CAMPAGNA F/W 2021

WITH THIS CAMPAIGN THE CONCEPT OF PHYSICAL ACTIVITY EXPANDS, EXCEEDING THE NEED FOR GYMS OR EQUIPMENT. PEOPLE ARE LOOKING FOR OUTDOOR SPACES, THAT ARE EASILY ACCESSIBLE, THAT ALLOW THEM TO EXPERIENCE THE ENGAGING POWER OF SPORTS IN ANY PLACE AND TIME, DRIVEN ALSO BY THE SPECIFIC HISTORICAL PERIOD IN WHICH WE ARE LIVING. AS PART OF THIS PROJECT THERE WAS ALSO A CAMPAIGN VIDEO, CONCEIVED AS AN ADDITIONAL COMMUNICATION TOOL. JUST LIKE THE PHOTOGRAPHIC IMAGES, THE VIDEO PLACES THE FOCUS ON SPORT AS A DAILY ACTIVITY, TO EXPERIENCE ANYWHERE WE MAY BE AND IN A WAY THAT IS ENTIRELY PERSONAL.THE LEADING FIGURES OF THE CAMPAIGN ARE NOT PROFESSIONAL ATHLETES, BUT ORDINARY PEOPLE, WHO, IN MOVING ABOUT THE VARIOUS CORNERS OF THE CITY ENJOY THEMSELVES WHILE DOING SPORTS, RELEASING ENERGY AND REDISCOVERING IN THAT DYNAMISM AN OPPORTUNITY TO ESCAPE.

CHAMPION EUROPE “ROAD TO SUSTAINABILITY”

DESIGNING AND CREATING THE EDITORIAL PLAN

“ROAD TO SUSTAINABILITY” IS A LONG-TERM PROJECT LAUNCHED BY THE CHAMPION GROUP ON THE TOPIC OF SUSTAINABILITY. WE FOLLOWED THE DESIGN AND CREATION OF THE COMMUNICATION DESIGNATED FOR THEIR MAIN SOCIAL MEDIA PAGES. “WE BELIEVE THAT IT IS OUR RESPONSIBILITY TO PROMOTE BEHAVIOURS AND ACTIONS THAT WILL PROTECT THE PLACE WE ALL CALL HOME.” THE IDEA WAS TO PRESENT THE ENTIRE PROJECT, HELPING THE CONSUMER TO FEEL CLOSER TO THE COMPANY AND ITS COMMITMENT TO PURSUE SIGNIFICANT GOALS IN TERMS OF SUSTAINABILITY.

CHAMPION’S VISION OF THE “ROAD TO SUSTAINABILITY” INCLUDES ACTIVITIES AIMED AT IMPROVING PEOPLE’S LIVES, PROTECTING THE PLANET, AND MORE SUSTAINABLE PRODUCTION. THIS PROJECT IS BEING DEVELOPED THROUGH FOCUSED ACTIONS THAT CHAMPION HAS DECIDED TO UNDERTAKE BETWEEN NOW AND 2030, WITH WHICH THEY WANT TO PURSUE A SUSTAINABLE APPROACH IN ITS BROADEST SENSE: “PEOPLE”, “PLANET” AND “PRODUCT”. A CONCRETE, VARIED ACTION PLAN THAT IS REFLECTED IN THE EDITORIAL PLAN CREATED FOR THEIR SOCIAL MEDIA PROFILES. COORDINATING THE WORK TOGETHER WITH THE CHAMPION GROUP, WE HAVE SHARED THE PROJECTS ONE BY ONE OVER THE MONTHS. THE FOCUS IS NOT ON SPECIFIC COLLECTIONS OR SINGLE PRODUCTS, BUT ON SHARING A BROADER VISION THAT INVOLVES ALL ASPECTS OF THE GROUP. 

THE CRUCIAL POINT WAS TO SHARE THE PROJECT IN A SIMPLE, QUICK WAY, CONVEYING THE SAME PASSION THAT GUIDES CHAMPION TO THE PUBLIC. THIS IS WHY EVERY TOPIC WAS DEVELOPED WITH AN ADVERTISING IMAGE, FOUR EXPLANATORY PHOTOS AND A VIDEO-INTERVIEW. THESE ELEMENTS PUT TOGETHER TELL A COMPLETE VISUAL, TEXTUAL AND AUDITORY STORY. WE ORGANISED AND CARRIED OUT PHOTOSHOOTS AND VIDEO-INTERVIEWS, WHICH ARE NECESSARY TO DESCRIBE CHAMPION’S “PILLARS”. THE PEOPLE ARE ALMOST ALWAYS THE PROTAGONISTS, AND THEY APPEAR NATURAL AND DOWN-TO-EARTH. IN A FEW CASES, THERE ARE ALSO EMPLOYEES OF THE GROUP FEATURED, A SIGN OF THE STRONG COHESION WITHIN THE COMPANY. THE MESSAGE THAT COMES ACROSS IS THAT OF “CHANGE”, “UNITY” AND “POSITIVITY TOWARDS THE FUTURE”. THE CONTENT OF THE EDITORIAL PLAN WAS PRODUCED IN VARIOUS FORMATS TO BE SHARED ON THE OFFICIAL INSTAGRAM AND FACEBOOK PROFILES, BOTH IN “FEED” FORMAT AND AS “STORIES”. THE PROJECT HAD A TIMEFRAME OF AROUND SIX MONTHS, IN WHICH SPACE WAS DEDICATED TO SIX PUBLICATIONS FOR EACH “STORY”. A STORY WHERE THE SUSTAINABILITY OF THE PLANET IS CLOSELY LINKED TO ETHICS AND THE CHOICES OF EVERY SINGLE COMPANY/INDIVIDUAL. ALL THE POST-PRODUCTION WAS KEPT HIGHLY NATURAL, GENUINE AND REAL, CREATING EMPATHY IN THOSE LOOKING AT THE PHOTOS.

THE VIDEO-INTERVIEWS REFLECT THE SAME SIMPLICITY AND EMOTION PRESENT IN THE PHOTOS: WE TOOK CARE OF EVERY DETAIL, INCLUDING THE VOICEOVER. THE MODELS SPEAK ON BEHALF OF THE COMPANY, AND DESCRIBE THE KEY CONCEPTS IN A FEW CONCISE PHRASES.

PIUR

NATURAL ESSENCES

IN 2022, PIUR WAS LAUNCHED: A FRENCH BRAND OF NATURAL PRODUCTS DEDICATED TO PERSONAL WELL-BEING. WE JOINED THE PROJECT EVEN BEFORE IT HAD BECOME A FULLY-FLEDGED BRAND, WITH THE GOAL OF BUILDING A WELL-DEFINED IDENTITY AND SUPPORTING THE CLIENT WITH THEIR LAUNCH ONTO THE MARKET. IN THE INITIAL PHASE OF BUILDING THE BRAND IDENTITY, WE FOCUSED ON IN-DEPTH INDUSTRY RESEARCH: TREND ANALYSIS, COMPARISON OF COMPETITORS, AND CREATIVE AND STRATEGIC PROPOSALS. WE WANTED TO HIGHLIGHT THE PRODUCT AS A PERSONAL RITUAL, A MOMENT WHEN YOU CAN FIND THE SPACE TO LISTEN TO YOUR BODY AND CREATE BALANCE IN A NATURAL WAY. WELL-BEING THAT BEGINS IN THE PLACES WHERE WE LIVE, THE MOST INTIMATE REFUGE FOR OUR EXISTENCE, WHERE “SELF CARE” CONNECTS WITH THE EVERYDAY. WE OPTED FOR SOFT LINES, WARM TONES, SOMETHING THAT WOULD REFLECT A RELAXING YET ELEGANT ATMOSPHERE, FAR FROM THE CLASSIC IMAGE OF THE PHARMACEUTICAL SECTOR. STARTING WITH THESE ELEMENTS, WE DESIGNED THE NAME, THE LOGO AND THE PAYOFF, AND DEFINED THE COLOUR PALETTE, THE TYPE OF LANGUAGE TO USE, AND THE TYPOGRAPHY.

THE BRAND’S PRODUCTS WERE CREATED TO IMPROVE PEOPLE’S PSYCHOLOGICAL AND PHYSICAL WELL-BEING, AND THIS EXPERIENCE BEGINS RIGHT FROM THE PACKAGING. OUR RESEARCH ALSO INVOLVED ANALYSIS OF DIFFERENT SOLUTIONS FOR CONTAINERS. THESE INCLUDED SACHETS, JARS AND BOXES, FOR WHICH WE EXAMINED SHAPES, MATERIALS AND FUNCTION. PIUR’S PACKAGING IS DESIGNED AND CREATED TO BLEND INTO THE SPACE AS A HOME ACCESSORY.  THE GRAPHICS HAVE THE FEEL OF A WORK OF ART, AND THE COPYWRITING ENHANCES THE AESTHETICS, EMBELLISHING THE PACKAGING AND SPREADING THE COMPANY’S MESSAGE. A SUSTAINABLE VISION OF REUSE, IN LINE WITH THE CAREFUL SELECTION OF MATERIALS AND THE BROADER PHILOSOPHY OF THE BRAND. 

A PHOTOSHOOT AND VIDEO WERE CREATED FOR COMMUNICATION THROUGH DIGITAL CHANNELS, AGAIN PLACING THE PERSON AT THE CENTRE. INTIMATE, ESSENTIAL SHOTS ALTERNATE WITH MORE ELEGANT, INTENTIONALLY SOPHISTICATED ONES. YOU CAN FEEL A SENSE OF HARMONY AND CONNECTION, WHERE BEAUTY AND WELL-BEING ARE CAREFULLY BLENDED TOGETHER TO RELEASE A NEW FORM OF ENERGY. THE BRIGHT-TONED POWDERS AND HIGHLY COLOURFUL PACKAGING EMPHASISE THE LIGHT, FRESH SIDE OF THE BRAND, MAKING A REFERENCE TO THE WORLD OF BEAUTY.