GAIA MOBILI. PENINSULA

DESIGN THAT BREAKS THE MOULD

PENINSULA IS A PERFECT EXAMPLE OF THE NEW CREATIVE DIRECTION TAKEN BY GAIA MOBILI, WHO HAVE MADE USE OF THE SUPPORT OF OUR STUDIO IN THE FIELD OF PRODUCT DESIGN. PENINSULA IS PART OF THE GAIA CONTEMPORARY DEPARTMENT, WHICH DESIGNS AND CREATES NEW, DESIGN-FOCUSED CONCEPTS FOR BATHROOM SOLUTIONS. THIS INNOVATIVE PIECE OF FURNITURE STANDS OUT FOR ITS DESIGN INSPIRED BY THE PENINSULAS TYPICAL OF KITCHEN SPACES, AND AIMS TO REPLICATE THEIR FUNCTIONALITY AND VISUAL IMPACT. ITS LAYOUT, WHICH IS ATYPICAL AND ELEGANT, TAKES THE BATHROOM TO A NEW LEVEL IN FURNISHINGS, PRIORITISING OPEN SPACES AND LIVABILITY.

THE CANALETTO WALNUT FINISH GIVES THE BATHROOM WARMTH AND A TOUCH OF SOPHISTICATION. THE LOWER PART HOUSES TWO DRAWERS AND TWO CURVED CUPBOARD DOORS, OFFERING PLENTY OF STORAGE SPACE AND MAKING THE PIECE FULLY FUNCTIONAL. THE SINGLE COLUMN ELEGANTLY FUNCTIONS AS BOTH A SUPPORTING BASE AND A WASHBASIN, CREATING A PLAY OF INTERSECTIONS BETWEEN THE DIFFERENT PARTS OF THE FURNITURE. THE DRAIN, OFTEN CONSIDERED BY DEFINITION AN UNSIGHTLY ELEMENT, HAS BEEN DESIGNED TO DRAIN INTO THE WALL, MAKING IT COMPLETELY INVISIBLE. FINALLY, THE EDGE OF THE ADJUSTABLE MIRRORS AND THE TAP ARE AN ELEGANT BLACK.

PENINSULA IS A DYNAMIC, INNOVATIVE PIECE OF FURNITURE THAT DEFINES SPACES WITH STYLE, BREAKING TRADITIONAL RULES.

KITCHEN . “FIORDO”

designed and made by CREO DESIGN&CONSULTING

THE “FIORDO” KITCHEN, DISPLAYED IN OUR STUDIO, PERFECTLY INTERPRETS THE SIGNATURE STYLE OF CREO DESIGN&CONSULTING: CLEAN, MINIMALIST, VERSATILE. THESE AESTHETIC STANDARDS IDENTIFY IT AS A FOUNDATIONAL MODEL THAT CAN BE REMODELLED WITH DIFFERENT FINISHES TO ADAPT TO ANY REQUIREMENT.

ACCESSORIES COLLECTION . STYLE GUIDELINES

GEOMETRY OF FORMS AND DETAIL DESIGN

DURING THE DEVELOPMENT OF THIS PROJECT, WE DID NOT DEDICATE OURSELVES TO ONLY ONE PRODUCT, BUT INSTEAD TO A SERIES OF STYLE GUIDELINES. A COMPREHENSIVE, DETAILED STUDY IN ORDER TO PROPOSE SOLUTIONS THAT CAN SUPPORT THE COMPANY IN THE EXECUTIVE CREATION OF MORE “ACCESSORIES” COLLECTIONS OVER THE FOLLOWING YEAR.

THE ADDED VALUE OF OUR APPROACH COMES FROM CAREFUL ATTENTION TO THE ERGONOMICS OF THE PRODUCT, THE GEOMETRY OF ITS FORMS AND THE DESIGN OF THE DETAILS.  THE TREND RESEARCH WAS ALSO DEVELOPED THROUGH THE USE OF WGSN, DECODIFYING FASHION LANGUAGES IN THE PRESENT AND FUTURE TRENDS, WITHOUT FORGETTING THE BRAND IDENTITY.

BY INTEGRATING 3D RENDERING SKILLS, WE CREATED REALISTIC IMAGES OF THE PRODUCT. THIS ALLOWED US TO DELIVER THE FINAL AESTHETIC OF THE ACCESSORIES, CONVEY THE TACTILE SENSATION OF THE MATERIALS, GO INTO MORE DETAIL IN THE FUNCTIONALITY STUDY, AND MATHEMATISE EVEN THE SMALLEST ELEMENTS FOR FUTURE PRODUCTION, INCLUDING METAL DETAILING SUCH AS ZIPS, BUCKLES, STUDS, CHAINS, SNAP HOOKS ETC. 

THESE ARE THE KEY POINTS OF A PROJECT THAT HAS GUIDED THE COMPANY IN THE INTERNAL DEVELOPMENT OF MANY COLLECTIONS ORIGINATING FROM THE AESTHETIC CHARACTERISTICS OF THE THREE FINALISED CONCEPTS.

LODI MUDGUARD RE-DESIGN

CUSTOMISABLE ADVANCED DESIGN

THIS PROJECT IS CONCEIVED AS PURE CONCEPT WORK. STARTING FROM THE MUDGUARD, ALREADY MARKETED BY LODI S.p.A., VERY THOROUGH WORK WAS CARRIED OUT ON THE RE-DESIGN OF THE SHELL. AN IN-DEPTH STUDY WAS REQUIRED TAKING INTO ACCOUNT THE FUNCTIONS AND TECHNICAL ELEMENTS ALREADY INTRINSIC IN THE PRODUCT. THE GOAL WAS TO ACHIEVE GREATER PROTECTION FOR THE CABIN IN CASE OF MUD, STONES OR OTHER ELEMENTS. IN THE DEVELOPMENT OF THE CONCEPT OUR APPROACH GOES BEYOND THE PURE SKETCHING PHASE.

FOR LODI SPA, WE OPTED TOWARD AN ADVANCED MOULDING OF THE SURFACES, WHICH WOULD ALLOW ASSIGNING REAL SPECIFICATIONS TO THE PRODUCT ITSELF. THE STUDY OF GEOMETRIES, IN FACT, HAS MADE IT POSSIBLE TO DEVELOP A NEW VERSION OF THE MUDGUARD, WHICH HAS ENHANCED THE OBJECT UNDER SEVERAL PERSPECTIVES. THE AERODYNAMIC STYLE AIMS AT GUARANTEEING A SAVING IN CONSUMPTION AND GREATER STABILITY. THE MECHANICAL RESISTANCE WAS IMPROVED, AND SO WAS PERFORMANCE. A RETURN TO A CAPTIVATING AESTHETICS, CALLING TO MIND ELEMENTS OF THE MOST CONTEMPORARY AUTOMOTIVE DESIGN.

THANKS TO THIS PROJECT TWO IMPORTANT ADVANTAGES WERE ACHIEVED.THE OPTION OF CUSTOMISING THE MUDGUARD ON REQUEST BY VARIOUS CUSTOMERS, CUSTOMISABLE THROUGH COLOURED PLASTIC INSERTS THAT ADAPT PERFECTLY TO THE GEOMETRY OF THE OBJECT. THE LIGHTING OF THE SHELL, THANKS TO THE INCLUSION OF PARTICULAR INTEGRATED REFLECTIVE ELEMENTS THAT ACT AS MARKER LIGHTS.

DRAWING ON KNOWHOW THAT IS WELL-ESTABLISHED IN THE AUTOMOTIVE INDUSTRY, FROM THE EARLIEST SKETCHING PHASES WE WORK TOWARD ACHIEVING A PRAGMATIC DESIGN OF THE PRODUCT. CAREFULLY CONSIDERING THE STRONG INNOVATIVE SPIRIT AT LODI, THIS CONSULTANCY MADE IT POSSIBLE TO MAKE THE NEXT STEP, THE ENGINEERING OF THE MUDGUARD, SIGNIFICANTLY MORE SIMPLE, DYNAMIC AND FAST.

“LINGOTTO” . MADIA

designed and made by CREO DESIGN&CONSULTING

THE “LINGOTTO” DRESSER WAS CONCEIVED AS A VERSATILE MODULAR FURNISHING SYSTEM. AN OPTION CREATED TO ELEGANTLY PERSONALISE HOW YOU ORGANISE YOUR INTERIOR SPACE.

THE DOORS, MADE IN LIGHT OAK, DELICATELY SLOT INTO THE FRONT SECTION, WHICH FRAMES THE MODULE AND CREATES SOME VERY SLENDER CYMA MOULDING THAT ALLOWS IT TO BE OPENED.

THIS OBJECT TRULY STANDS OUT, THANKS TO ITS ELEGANT SHAPE CUT AT 45º, WHICH EVOKES THE AESTHETIC OF A DIAMOND CUT. THE CORNERS ARE SOFT, AN ELEGANT INTERPRETATION OF CONTEMPORARY STYLE.

THIS SET IS MADE UP OF 5 VERTICAL MODULES POSITIONED ONE NEXT TO THE OTHER, FORMING ONE SINGLE, LARGE DRESSER: A MODULAR STORAGE SYSTEM THAT ADAPTS PERFECTLY TO ANY ENVIRONMENT.

JUST LIKE ALL THE FURNITURE WE DESIGN AND CREATE, THE “LINGOTTO” DRESSER CAN BE CUSTOMISED IN TERMS OF MATERIALS, COLOURS AND MEASUREMENTS TO FIT WITH THE SPECIFIC REQUIREMENTS OF ITS OWNER.

“DECK” . TABLE

designed and made by CREO DESIGN&CONSULTING

THE “DECK” TABLE IS OPENLY INSPIRED BY THE WOODEN DECKING FOUND ON BOATS. ITS DESIGN WAS CONCEIVED BY LETTING OURSELVES BE INFLUENCED BY THE CHARM OF NAUTICAL STYLE, INTERPRETING IT FROM A NEW, FUNCTIONAL PERSPECTIVE. 

THE FORMS AND MATERIALS IMMEDIATELY BRING TO MIND THE NAUTICAL AESTHETIC, STARTING WITH THE SOLID WOOD OF THE BOARDS IT IS MADE FROM. “DECK” REVEALS ITSELF TO BE AN EXTREMELY VERSATILE PRODUCT, WHICH WORKS WELL IN BOTH INDOOR AND OUTDOOR ENVIRONMENTS. 

A TABLE WITH A SOLID APPEARANCE, BUT WITH VERY CLEAN AND CONTEMPORARY LINES. A METICULOUS DESIGN THAT CAN BE CLEARLY SEEN IN ITS ATTENTION TO DETAIL AND FINISHES. SOME ELEMENTS THAT REALLY STAND OUT ARE THE SUPPORTING FRAME MADE FROM STEEL TUBING, WHICH CONTINUES AS FAR AS THE TABLE LEGS, AND THE ELEGANT SERIES OF HARDWOOD BOARDS, INTERSPERSED WITH METAL RODS. 

SIMPLE LINES, SOLID STRUCTURES AND A TIMELESS AESTHETIC.

JUST LIKE ALL THE FURNITURE WE DESIGN AND CREATE, THE “DECK” TABLE CAN BE CUSTOMISED IN TERMS OF MATERIALS, COLOURS AND MEASUREMENTS TO FIT WITH THE SPECIFIC REQUIREMENTS OF ITS OWNER.

STOLL ITALIA . “DOODLE OR SCARABOCCHIO”

A NEW KNITWEAR APPLICATION

STOLL ITALIA, OF THE KARL MAYER GROUP, IS THE INTERNATIONAL LEADER IN THE PRODUCTION OF HIGHLY INNOVATIVE KNITWEAR MACHINERY. THE PROJECT CREATED FOR STOLL ITALIA BRINGS TOGETHER ARCHITECTURE, COMMUNICATION AND INTERIOR DESIGN SKILLS.IN 2021 STOLL MACHINERY INTRODUCED A NEW KNITWEAR APPLICATION THAT WAS ALSO SUITABLE TO ACCOMMODATE INTERIOR DESIGN AND ARCHITECTURE REQUIREMENTS. IN SUPPORT OF THE GROUP, OUR FIRST GOAL WAS TO FINALIZE A PRODUCT TO BE SHOWCASED AS A FURNISHING COMPLEMENT: A PARTITION WALL, “DOODLE OR SCARABOCCHIO”.

THE SECOND PHASE FOCUSED ON CONVEYING THE PROJECT ITSELF BY PHOTO AND VIDEO SHOOTS. AN IN-DEPTH TREND RESEARCH ALLOWED PINPOINTING THE IDEAL CONCEPT TO OPTIMALLY CONVEY THE AESTHETIC, FUNCTIONAL AND DISTINGUISHING VALUES OF “DOODLE OR SCARABOCCHIO”. THE INTERIOR DESIGN DEPARTMENT WORKED WITH THE COMMUNICATION DEPARTMENT TO RESPOND EFFECTIVELY TO THE IDENTIFIED NEEDS. THE SKILLS REQUIRED IN DESIGNING AND IMPLEMENTING THE DISPLAYS COMBINED WITH EXPERIENCE HONED IN PHOTO SHOOTS AND ADVERTISING CAMPAIGNS. STARTING FROM THE CONCEPT, THE INTERIOR DESIGN TEAM WAS ABLE TO CREATE FROM SCRATCH ANY USEFUL ELEMENT TO ASSEMBLE THE DISPLAY SETTING TO BE PHOTOGRAPHED, OPTIMIZING THE COMPLETION SCHEDULE AND CREATING A FULLY CUSTOMIZED SET. THE SETTING IS MINIMALIST AND ELEGANT, THE COLOURS ARE NEUTRAL AND SEEMINGLY IMPALPABLE: THE PRODUCT IS THE SOUL OF THE SPACE AND CONVEYS A CERTAIN FEELING OF REASSURING HOMINESS. WITH ARCHITECTURAL FLAIR, THE SHOOT CAPTURES THAT NON-CONVENTIONAL TEXTURE YIELDED BY THE YARNS USED, RELEASING ITS MORE VERSATILE SOUL.

BOOKCASE . “BABILONIA”

designed and made by CREO DESIGN&CONSULTING

THAT EASILY ADAPT TO MANY DIFFERENT SETTINGS. “BABILONIA” IS BORN OF THE IDEA OF CREATING A FREESTANDING, SELF-SUPPORTING AND FULLY CUSTOMISABLE PRODUCT. ONE OF ITS DISTINCTIVE FEATURES IS ITS SUITABILITY FOR PLACEMENT BOTH AGAINST THE WALL AND IN THE MIDDLE OF THE ROOM. AN ORIGINAL SOLUTION TO FURNISH A SPACE OR TO PARTITION IT WITHOUT THE NEED FOR MASONRY OR DRYWALL WORK.

“BABILONIA” FEATURES A DISGUISED AND ELEGANT INTERLOCKING PATTERN WITH A SEEMINGLY UNPREDICTABLE CONFIGURATION, HENCE ITS NAME. IT IS SO VERSATILE THAT IT CAN BE CUSTOMISED BOTH IN HEIGHT AND WIDTH, IN ORDER TO MEET THE NEEDS OF ANY SETTING. VERSATILITY IS NOT ONLY INTENDED IN TERMS OF CONFIGURATION, BUT ALSO IN THE POSSIBILITY OF DRESSING THE BOOKCASE WITH THE MATERIALS AND COLOURS OF CHOICE. IN THIS CASE, WE OPTED FOR A SOFT-TOUCH VERSION, IN MINIMALIST AND ELEGANT BLACK TONES. “BABILONIA” HAS BEEN ENTIRELY DESIGNED WITH THE SAME MATERIAL, AND MADE AVAILABLE IN DEDICATED FINISHES. THE FINAL EFFECT IS A SEAMLESS DESIGN, IN WHICH SHELVES AND UPRIGHTS SEEM SUSPENDED, ANCHORED BY NEARLY INVISIBLE JUNCTION POINTS. 

THE EXTREME VERSATILITY OF THIS OPEN BOOKCASE MAKES IT SUITABLE FOR BOTH LIVING SPACES AND RETAIL SETTINGS, SERVING AS A CONFIGURABLE DISPLAY SYSTEM FOR SHOWCASING ELEMENTS OF DIFFERENT SIZES AND VOLUMES. JUST LIKE ALL THE FURNITURE WE IDEATE, DESIGN AND MANUFACTURE, THE “BABILONIA” BOOKCASE CAN BE CUSTOMISED IN TERMS OF MATERIALS, COLOURS AND SIZE, IN ORDER TO ADAPT TO THE SPECIFIC NEEDS OF THE END USER.

CERAMIC COLLECTION #9

ENVELOPING AND ELEGANT SUGGESTIONS OF MATERIALS

THE CREATION OF A NEW CERAMIC COLLECTION DRAWS ITS INSPIRATION FROM A METICULOUS SEARCH OF THE TRENDS DESTINED TO TRIGGER NEW TENDENCIES. OUR INTERVIEWS WITH CUSTOMERS, THE RESULTS OF OUR MARKET RESEACH AND OUR CONTINUOUS ATTENTION TO TRENDS TURN OUR PRODUCTS INTO CONTEMPORARY SOLUTIONS CONCEIVED BOTH FOR THE RETAIL AND PRIVATE SECTOR. A PRECIOUS COLLECTION OF MATERIAL VALUE.

CERAMIC COLLECTION #9 DEFINES A COMFORTABLE AND TACTILE MINIMALISM INTENDED TO DEVOTE INCREASING ATTENTION TOWARDS CALM AND RELAXING ENVIRONMENTS.  THE SEARCH OF TRENDS WAS INTENDED TO ALLOW US TO RECREATE AN ENVELOPING ENVIRONMENT, A COLLECTION WHERE THE MODERNITY OF CEMENT IS COMBINED WITH THE ELEGANCE OF RESINS, WHOSE LIGHTNESS IS CAREFULLY DOSED TO ACHIEVE MULTI-PURPOSE SURFACES. THE INDOOR ENVIRONMENTS IN WHICH THIS CERAMIC PRODUCT IS USED, BOTH ON FLOORS AND WALLS, CONFER A VISUAL AND SENSORY EXPERIENCE.

THE CONSECUTIVE PROTOTYPING STEP IS THE RESULT OF THE WORK DONE IN CLOSE RELATIONSHIP WITH EXPERT CRAFTSMEN. WHILE DEVELOPING THE CERAMIC COLLECTION #9, THE PROTOTYPES WERE CHARACTERIZED BY A SOUGHT-OUT VISION OF THE MATERIALS: ELEGANCE AND TACTILITY WERE COMBINED TO ENHANCE ONE ANOTHER. THE COLOUR PALETTE IS FOCUSED ON SCALES OF GREYS, INCLUDING A WHITE AND DEEP BLACK: COMMUNICATION OCCURS THROUGH 3 WARM SHADES AND PROCEEDS THROUGH 3 NEUTRAL ONES.  SEVERAL TRENDY COLOURS, CAREFULLY SELECTED TO ENHANCE THE DESIGN DECISIONS, WERE ALSO ADDED TO THE PALETTE: TERRACOTTA, BLUE, GREEN.

3 DIFFERENT FINISHES FURTHER EXPRESS THE AESTHETIC POTENTIAL OF THE COLLECTION TO WHICH THEY WERE ADDED. A SOFT TOUCH VERSION OF A VELVETY-LIKE STRUCTURE; A MORE TECHNICAL MODEL DESIGNED FOR THE RETAIL SECTOR; A 3D SURFACEEXCLUSIVELY IMPLEMENTED FOR CLADDING AND MARKED BY A FINE RIDGING WHICH ALLOWS TO EMPHASIZE THE ENVIRONMENT’S DEPTH AND THREE-DIMENSIONALITY. THE RANGE OF SUGGESTIONS IS COMPLETE WITH 3 DECORATIONS DESIGNED AND IMPLEMENTED ON LARGE SLABS ONLY, IN LINE WITH THE DOMINANT TRENDS OF THE WORLD OF CERAMICS. CERAMIC COLLECTION #9 IS STRONGLY CHARACTERIZED BY CONTEMPORARY AND POLYHEDRIC FEATURES IN ALL OF ITS DETAILS.

“SPIDER” . TABLE

designed and made by CREO DESIGN&CONSULTING

THE “SPIDER” TABLE CAME ABOUT SEVERAL YEARS AGO FROM THE DESIRE TO CREATE A TABLE MADE FROM A SINGLE, CONTINUOUS STRUCTURE. STARTING FROM THIS PURELY AESTHETIC CONCEPT, EVERYTHING BECAME MORE REAL WHEN WE BEGAN TO DEVELOP AND ENGINEER IT TO FIT IT INTO THE PROJECT. THE REAL DISTINCTIVE TRAIT OF “SPIDER” IS ITS COMPLETELY WELDED FRAME MADE FROM METAL TUBING, WHICH CREATES THE STRUCTURE OF THE TABLE AND STICKS OUT FROM THE PROFILE OF THE TABLETOP. THIS IS ALSO WHERE THE IDEA CAME FROM TO CALL IT “SPIDER”, CALLING ATTENTION TO THE UNIQUE SHAPE OF ITS METAL LEGS.

AFTER THE FIRST SKETCHES, WHICH ENVISAGED A TRANSPARENT TABLETOP TO REVEAL THE FRAME BELOW, “SPIDER” WAS TRANSFORMED TO GIVE IT A VENEERED WOOD TABLETOP INSTEAD. THE FRAME STARTS ON THE FLOOR AND CONTINUES ALONG THE TOP OF THE TABLE, DIVIDING IT GEOMETRICALLY INTO FOUR SECTIONS, AND GIVING IT A MORE ELEGANT, REFINED AESTHETICS WHERE EVERY MATERIAL ELEMENT CONNECTS TO THE NEXT. 

THIS PROJECT IS THE SYNTHESIS OF PRECISE AESTHETIC CHOICES THAT ARE CLOSELY INTERTWINED WITH SPECIFIC FUNCTIONAL REQUIREMENTS.  THE RESULT IS AN EXTREMELY VERSATILE PRODUCT, WITH INCREDIBLE SOLIDITY AND ELEGANCE. “SPIDER” IS IDEAL FOR USE IN MANY ENVIRONMENTS, WHETHER RESIDENTIAL OR PROFESSIONAL. JUST LIKE ALL THE FURNITURE WE DESIGN AND CREATE, THE “SPIDER” TABLE CAN BE CUSTOMISED IN TERMS OF MATERIALS, COLOURS AND MEASUREMENTS TO ADAPT TO THE SPECIFIC REQUIREMENTS OF ITS OWNER.