“LINGOTTO” . MADIA

designed and made by CREO DESIGN&CONSULTING

THE “LINGOTTO” DRESSER WAS CONCEIVED AS A VERSATILE MODULAR FURNISHING SYSTEM. AN OPTION CREATED TO ELEGANTLY PERSONALISE HOW YOU ORGANISE YOUR INTERIOR SPACE.

THE DOORS, MADE IN LIGHT OAK, DELICATELY SLOT INTO THE FRONT SECTION, WHICH FRAMES THE MODULE AND CREATES SOME VERY SLENDER CYMA MOULDING THAT ALLOWS IT TO BE OPENED.

THIS OBJECT TRULY STANDS OUT, THANKS TO ITS ELEGANT SHAPE CUT AT 45º, WHICH EVOKES THE AESTHETIC OF A DIAMOND CUT. THE CORNERS ARE SOFT, AN ELEGANT INTERPRETATION OF CONTEMPORARY STYLE.

THIS SET IS MADE UP OF 5 VERTICAL MODULES POSITIONED ONE NEXT TO THE OTHER, FORMING ONE SINGLE, LARGE DRESSER: A MODULAR STORAGE SYSTEM THAT ADAPTS PERFECTLY TO ANY ENVIRONMENT.

JUST LIKE ALL THE FURNITURE WE DESIGN AND CREATE, THE “LINGOTTO” DRESSER CAN BE CUSTOMISED IN TERMS OF MATERIALS, COLOURS AND MEASUREMENTS TO FIT WITH THE SPECIFIC REQUIREMENTS OF ITS OWNER.

“DECK” . TABLE

designed and made by CREO DESIGN&CONSULTING

THE “DECK” TABLE IS OPENLY INSPIRED BY THE WOODEN DECKING FOUND ON BOATS. ITS DESIGN WAS CONCEIVED BY LETTING OURSELVES BE INFLUENCED BY THE CHARM OF NAUTICAL STYLE, INTERPRETING IT FROM A NEW, FUNCTIONAL PERSPECTIVE. 

THE FORMS AND MATERIALS IMMEDIATELY BRING TO MIND THE NAUTICAL AESTHETIC, STARTING WITH THE SOLID WOOD OF THE BOARDS IT IS MADE FROM. “DECK” REVEALS ITSELF TO BE AN EXTREMELY VERSATILE PRODUCT, WHICH WORKS WELL IN BOTH INDOOR AND OUTDOOR ENVIRONMENTS. 

A TABLE WITH A SOLID APPEARANCE, BUT WITH VERY CLEAN AND CONTEMPORARY LINES. A METICULOUS DESIGN THAT CAN BE CLEARLY SEEN IN ITS ATTENTION TO DETAIL AND FINISHES. SOME ELEMENTS THAT REALLY STAND OUT ARE THE SUPPORTING FRAME MADE FROM STEEL TUBING, WHICH CONTINUES AS FAR AS THE TABLE LEGS, AND THE ELEGANT SERIES OF HARDWOOD BOARDS, INTERSPERSED WITH METAL RODS. 

SIMPLE LINES, SOLID STRUCTURES AND A TIMELESS AESTHETIC.

JUST LIKE ALL THE FURNITURE WE DESIGN AND CREATE, THE “DECK” TABLE CAN BE CUSTOMISED IN TERMS OF MATERIALS, COLOURS AND MEASUREMENTS TO FIT WITH THE SPECIFIC REQUIREMENTS OF ITS OWNER.

STOLL ITALIA . “DOODLE OR SCARABOCCHIO”

A NEW KNITWEAR APPLICATION

STOLL ITALIA, OF THE KARL MAYER GROUP, IS THE INTERNATIONAL LEADER IN THE PRODUCTION OF HIGHLY INNOVATIVE KNITWEAR MACHINERY. THE PROJECT CREATED FOR STOLL ITALIA BRINGS TOGETHER ARCHITECTURE, COMMUNICATION AND INTERIOR DESIGN SKILLS.IN 2021 STOLL MACHINERY INTRODUCED A NEW KNITWEAR APPLICATION THAT WAS ALSO SUITABLE TO ACCOMMODATE INTERIOR DESIGN AND ARCHITECTURE REQUIREMENTS. IN SUPPORT OF THE GROUP, OUR FIRST GOAL WAS TO FINALIZE A PRODUCT TO BE SHOWCASED AS A FURNISHING COMPLEMENT: A PARTITION WALL, “DOODLE OR SCARABOCCHIO”.

THE SECOND PHASE FOCUSED ON CONVEYING THE PROJECT ITSELF BY PHOTO AND VIDEO SHOOTS. AN IN-DEPTH TREND RESEARCH ALLOWED PINPOINTING THE IDEAL CONCEPT TO OPTIMALLY CONVEY THE AESTHETIC, FUNCTIONAL AND DISTINGUISHING VALUES OF “DOODLE OR SCARABOCCHIO”. THE INTERIOR DESIGN DEPARTMENT WORKED WITH THE COMMUNICATION DEPARTMENT TO RESPOND EFFECTIVELY TO THE IDENTIFIED NEEDS. THE SKILLS REQUIRED IN DESIGNING AND IMPLEMENTING THE DISPLAYS COMBINED WITH EXPERIENCE HONED IN PHOTO SHOOTS AND ADVERTISING CAMPAIGNS. STARTING FROM THE CONCEPT, THE INTERIOR DESIGN TEAM WAS ABLE TO CREATE FROM SCRATCH ANY USEFUL ELEMENT TO ASSEMBLE THE DISPLAY SETTING TO BE PHOTOGRAPHED, OPTIMIZING THE COMPLETION SCHEDULE AND CREATING A FULLY CUSTOMIZED SET. THE SETTING IS MINIMALIST AND ELEGANT, THE COLOURS ARE NEUTRAL AND SEEMINGLY IMPALPABLE: THE PRODUCT IS THE SOUL OF THE SPACE AND CONVEYS A CERTAIN FEELING OF REASSURING HOMINESS. WITH ARCHITECTURAL FLAIR, THE SHOOT CAPTURES THAT NON-CONVENTIONAL TEXTURE YIELDED BY THE YARNS USED, RELEASING ITS MORE VERSATILE SOUL.

BOOKCASE . “BABILONIA”

designed and made by CREO DESIGN&CONSULTING

THAT EASILY ADAPT TO MANY DIFFERENT SETTINGS. “BABILONIA” IS BORN OF THE IDEA OF CREATING A FREESTANDING, SELF-SUPPORTING AND FULLY CUSTOMISABLE PRODUCT. ONE OF ITS DISTINCTIVE FEATURES IS ITS SUITABILITY FOR PLACEMENT BOTH AGAINST THE WALL AND IN THE MIDDLE OF THE ROOM. AN ORIGINAL SOLUTION TO FURNISH A SPACE OR TO PARTITION IT WITHOUT THE NEED FOR MASONRY OR DRYWALL WORK.

“BABILONIA” FEATURES A DISGUISED AND ELEGANT INTERLOCKING PATTERN WITH A SEEMINGLY UNPREDICTABLE CONFIGURATION, HENCE ITS NAME. IT IS SO VERSATILE THAT IT CAN BE CUSTOMISED BOTH IN HEIGHT AND WIDTH, IN ORDER TO MEET THE NEEDS OF ANY SETTING. VERSATILITY IS NOT ONLY INTENDED IN TERMS OF CONFIGURATION, BUT ALSO IN THE POSSIBILITY OF DRESSING THE BOOKCASE WITH THE MATERIALS AND COLOURS OF CHOICE. IN THIS CASE, WE OPTED FOR A SOFT-TOUCH VERSION, IN MINIMALIST AND ELEGANT BLACK TONES. “BABILONIA” HAS BEEN ENTIRELY DESIGNED WITH THE SAME MATERIAL, AND MADE AVAILABLE IN DEDICATED FINISHES. THE FINAL EFFECT IS A SEAMLESS DESIGN, IN WHICH SHELVES AND UPRIGHTS SEEM SUSPENDED, ANCHORED BY NEARLY INVISIBLE JUNCTION POINTS. 

THE EXTREME VERSATILITY OF THIS OPEN BOOKCASE MAKES IT SUITABLE FOR BOTH LIVING SPACES AND RETAIL SETTINGS, SERVING AS A CONFIGURABLE DISPLAY SYSTEM FOR SHOWCASING ELEMENTS OF DIFFERENT SIZES AND VOLUMES. JUST LIKE ALL THE FURNITURE WE IDEATE, DESIGN AND MANUFACTURE, THE “BABILONIA” BOOKCASE CAN BE CUSTOMISED IN TERMS OF MATERIALS, COLOURS AND SIZE, IN ORDER TO ADAPT TO THE SPECIFIC NEEDS OF THE END USER.

“SPIDER” . TABLE

designed and made by CREO DESIGN&CONSULTING

THE “SPIDER” TABLE CAME ABOUT SEVERAL YEARS AGO FROM THE DESIRE TO CREATE A TABLE MADE FROM A SINGLE, CONTINUOUS STRUCTURE. STARTING FROM THIS PURELY AESTHETIC CONCEPT, EVERYTHING BECAME MORE REAL WHEN WE BEGAN TO DEVELOP AND ENGINEER IT TO FIT IT INTO THE PROJECT. THE REAL DISTINCTIVE TRAIT OF “SPIDER” IS ITS COMPLETELY WELDED FRAME MADE FROM METAL TUBING, WHICH CREATES THE STRUCTURE OF THE TABLE AND STICKS OUT FROM THE PROFILE OF THE TABLETOP. THIS IS ALSO WHERE THE IDEA CAME FROM TO CALL IT “SPIDER”, CALLING ATTENTION TO THE UNIQUE SHAPE OF ITS METAL LEGS.

AFTER THE FIRST SKETCHES, WHICH ENVISAGED A TRANSPARENT TABLETOP TO REVEAL THE FRAME BELOW, “SPIDER” WAS TRANSFORMED TO GIVE IT A VENEERED WOOD TABLETOP INSTEAD. THE FRAME STARTS ON THE FLOOR AND CONTINUES ALONG THE TOP OF THE TABLE, DIVIDING IT GEOMETRICALLY INTO FOUR SECTIONS, AND GIVING IT A MORE ELEGANT, REFINED AESTHETICS WHERE EVERY MATERIAL ELEMENT CONNECTS TO THE NEXT. 

THIS PROJECT IS THE SYNTHESIS OF PRECISE AESTHETIC CHOICES THAT ARE CLOSELY INTERTWINED WITH SPECIFIC FUNCTIONAL REQUIREMENTS.  THE RESULT IS AN EXTREMELY VERSATILE PRODUCT, WITH INCREDIBLE SOLIDITY AND ELEGANCE. “SPIDER” IS IDEAL FOR USE IN MANY ENVIRONMENTS, WHETHER RESIDENTIAL OR PROFESSIONAL. JUST LIKE ALL THE FURNITURE WE DESIGN AND CREATE, THE “SPIDER” TABLE CAN BE CUSTOMISED IN TERMS OF MATERIALS, COLOURS AND MEASUREMENTS TO ADAPT TO THE SPECIFIC REQUIREMENTS OF ITS OWNER.

MADIA . “CAVEAU”

designed and made by CREO DESIGN&CONSULTING

THE “CAVEAU” DRESSER CAME OUT OF THE IDEA OF DESIGNING A SERIES OF HOME FURNISHINGS WITH VERY THICK DOORS. EVERYTHING STARTS FROM AN ELEGANT, MONOLITHIC VERTICAL DOOR, TO WHICH A STORAGE ELEMENT IS ATTACHED, WITH CLEAN, GEOMETRIC OFFSETS.

EVERY DETAIL CONTRIBUTES TO THE REFINED, MINIMALIST AESTHETIC. IT IS POSSIBLE TO SEE THE UNIQUE PIECES OFMETAL CYMA MOULDING THAT FUNCTION AS HANDLES. THEY ALMOST SEEM HIDDEN FROM VIEW, GIVING YOU ONLY A GLIMPSE, AS IF THEY WERE GUARDING A SECRET.

IN THE “CAVEAU” DRESSER, THERE IS ALSO AN OPEN STORAGE ELEMENT TO ONE SIDE, MADE FROM SHEET STEEL. THIS PLAY ON FULL AND EMPTY SPACE CREATES GREATER LIGHTNESS, AND OPENS UP THE GAZE TO HOW WHAT WILL BE ON DISPLAY IS SHARED.

THE METAL PARTS ARE POWDER-COATED, PERFECTLY IN BALANCE WITH THE MONOLITHIC DOOR, WHICH IS FULLY LACQUERED IN A MATT-EFFECT BRICK RED COLOUR. 

COMPLETING THE PROJECT IS A “HIDDEN” SUPPORTING LEG, POSITIONED STRATEGICALLY ON THE BOTTOM OF THE DRESSER. THANKS TO THIS STRUCTURE, MADE FROM SHEET STEEL, THE FINAL EFFECT IS THAT THE DRESSER IS SUSPENDED ABOVE THE GROUND.

JUST LIKE ALL THE FURNITURE WE DESIGN AND CREATE, THE “CAVEAU” DRESSER CAN BE CUSTOMISED IN TERMS OF MATERIALS, COLOURS AND MEASUREMENTS TO ADAPT TO THE SPECIFIC REQUIREMENTS OF ITS OWNER.

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