THE NEW SYSTEM WAS DESIGNED TO MEET A PRACTICAL, EVERYDAY NEED: TO OFFER RETAILERS A FLEXIBLE TOOL THAT IS EASY TO UPDATE AND SUITABLE FOR USE DURING PRESENTATIONS. THE INDIVIDUAL PAGES, DESIGNED AS INDEPENDENT MODULES, CAN BE QUICKLY REPLACED, REMOVED OR ADDED, IN LINE WITH CHANGES TO THE PRODUCT RANGE AND THE SPECIFIC NEEDS OF FAST-MOVING PRODUCTS, WHICH MUST ALWAYS BE UPDATED WITH THE LATEST TECHNOLOGY. THIS APPROACH HAS MET THE CLIENT’S NEEDS, INCLUDING THE REQUIREMENT FOR A PRINTED TOOL, WHILE REDUCING THE ENVIRONMENTAL IMPACT AND CONTAINING THE COSTS ASSOCIATED WITH PAPER-BASED PRODUCTION.THE RESULT IS A CATALOGUE THAT CAN BE INTERPRETED AS A FLEXIBLE AND CONSTANTLY UPDATED SYSTEM, CAPABLE OF OVERCOMING THE STATIC NATURE OF THE CLASSIC FORMAT.

A HIGH-QUALITY PIECE OF PAPERCRAFT WITH A MAGNETIC CLOSURE THAT REPRESENTS GAIA’S “DESIGN-ORIENTED” PHILOSOPHY AND MODELS THEIR METICULOUS APPROACH TO WORK.

INSIDE, THIS BOX CONTAINS THE CONTEMPORARY CATALOGUE, WHICH INCLUDES ALL GAIA MOBILI PRODUCTS THAT INTERPRET CONTEMPORARY STYLES; THE CLASSIC CATALOGUE, WHICH BRINGS TOGETHER FURNISHINGS IN A CLASSIC STYLE; THE COMPLEMENTS CATALOGUE, WHICH CONTAINS ALL ACCESSORIES; AND IS COMPLETED WITH THE ANNUAL UPDATE TO THE COLOUR GUIDE, WHICH PRESENTS THE GAIA COLORS RANGE, DIVIDED INTO RAL AND NCS.

AS WELL AS THE CONTAINER BOX, CREO HAS ALSO PROVIDED THE DESIGN AND GRAPHICS OF ALL THE CATALOGUES, DEVELOPING THEIR STRUCTURE USING A PAGE LAYOUT THAT FACILITATES THEIR CONSULTATION. WE ALSO TOOK CARE OF THE RENDERING, PRODUCT PHOTOS AND STAGED PHOTOS, GIVING THE CATALOGUES A NEW GRAPHIC STYLE. A COMPENDIUM OF THE WORLD OF GAIA, AND A VALUABLE WORKING TOOL TO GIVE SHAPE AND STYLE TO BATHROOM PROJECTS.

GROOVY . CORPORATE COMMUNICATION

THE ALTERNATIVE VISION OF A DYNAMIC ITALIAN COMPANY

SINCE 2018, OUR STUDIO HAS BEEN INVOLVED IN A CONTINUOUS COLLABORATION WITH GROOVY SRL, AN ENTERPRISING ITALIAN COMPANY SPECIALISING IN ACCESSORIES FOR MOBILE PHONES. THIS IS A PROJECT THAT COMBINES MARKETING, GRAPHICS, PRODUCT DESIGN AND COPYWRITING.

THE FIRST STEP WAS TO DEFINE THE COMPANY’S CORPORATE IMAGE, WITH THE GOAL OF COMMUNICATING THE VALUE OF ITS UNIQUE SERVICE TO CUSTOMERS, ESTABLISHING ITS POSITION IN RELATION TO COMPETITORS. THE ESSENTIAL REQUIREMENT IS VISUAL CONTINUITY, EXPRESSED THROUGH A COMBINATION OF ELEMENTS THAT FORM A COMPLETE SYSTEM OF COMMUNICATION: COLOUR, PHOTOGRAPHIC STYLE, FONTS, BUSINESS CARDS AND MULTIMEDIA APPLICATIONS, TRADE FAIR STANDS, A WEBSITE, THE PRODUCTS AND THEIR PACKAGING. WE STARTED WITH THE COLOUR, OPTING FOR YELLOW AND PETROLEUM BLUE, AS WELL AS GREY FOR GROOVY’S BRAND IDENTITY. THE IDEA WAS TO RESEARCH VISUAL CONNOTATIONS IN ORDER TO SELECT ACCENT TONES THAT WOULD EXPRESS THE COMPANY’S VALUES: YELLOW, A SYMBOL OF ENERGY AND DYNAMISM, AND PETROLEUM BLUE, A SYMBOL OF SECURITY AND DEPENDABILITY. MORE GENERALLY, OUR AIM WAS TO GIVE GROOVY AN IDENTITY THAT WOULD MAKE IT DISTINCTIVE AND RECOGNISABLE. THEREFORE, WE ASSIGNED PARTICULAR IMPORTANCE TO THE INFINITY SIGN, WHICH IS PART OF THE BRAND’S LOGO, AND WE USED IT BOTH ON THE PRODUCTS AND ON THE DISPLAY STANDS.

FOR THE MOST SIGNIFICANT NEW PRODUCTS, WE HAVE CREATED DEDICATED ADVERTISING CAMPAIGNS. FOR THE LAUNCH OF THE NEW DISPLAY STAND, FOR EXAMPLE, WE USED GROOVY’S VALUES TO CREATE AN IMAGE THAT WOULD BOTH INSPIRE LOYAL CUSTOMERS AND ENGAGE A NEW AUDIENCE. IN THIS CASE, WE REFERRED TO GROOVY’S ADVANTAGES AND ITS TARGET AUDIENCE: A FINAL CONSUMER WHO IS YOUNG, DYNAMIC, AND OPEN TO CHANGE AND TECHNOLOGICAL TRANSFORMATIONS. STARTING FROM THE BRAND’S TONGUE-IN-CHEEK IDENTITY, WE ALSO TOOK INTO CONSIDERATION THE TRENDS OF THE MOMENT, SUCH AS THE 50TH ANNIVERSARY OF THE MOON LANDING, IN ORDER TO COMMUNICATE GROOVY’S INTRINSIC DESIRE FOR CONSTANT EVOLUTION, BOTH IN TERMS OF QUALITY AND TECHNOLOGY. THE SLOGAN “FUTURE OPTICS” COMPLETES THE ADVERTISING CAMPAIGN, AGAIN HIGHLIGHTING THE IDEA OF CHANGE AND EXPLORATION – IN TERMS OF PRODUCT RESEARCH – AS THE COMPANY’S FOCUS.

GROOVY’S DYNAMISM, AND THEIR DESIRE FOR CONSTANT EVOLUTION, IS ALSO REFLECTED IN THE DECISION TO INVEST IN SOCIAL MEDIA CHANNELS. ONLINE NETWORKS ARE BECOMING MORE AND MORE ACTIVE, AND REACHING THEM IS AN OPPORTUNITY FOR GROWTH AND VISIBILITY TO AN AUDIENCE OF THOUSANDS OF POTENTIAL CUSTOMERS. THEREFORE, DIGITAL REPUTATION BECOMES THE POINT OF CONNECTION BETWEEN ALL THE COMMUNICATION ACTIVITIES WE HAVE LAUNCHED: THE WEB AS A BUSINESS TOOL. THANKS TO ITS STRATEGIC, GLOBAL APPROACH, OUR STUDIO IS ABLE TO COORDINATE AND MANAGE THE PROJECT WITH INTER-DEPARTMENTAL EXPERTISE: THE COMMUNICATION MANAGER, ALONG WITH THE SOCIAL MEDIA MANAGER AND GRAPHIC DESIGNER, WORKS WITH THE GOAL OF SUPPORTING THE BRAND’S SALES. HAVING IDENTIFIED THE TARGET AUDIENCES, WE EVALUATED THE TONE OF VOICE AND PHOTOGRAPHIC STYLE MOST SUITABLE TO ENGAGE THEM. AFTER THIS, WE ANALYSED THE MAIN SOCIAL MEDIA PLATFORMS IN ORDER TO DIFFERENTIATE OUR COMMUNICATION, TAKING INTO ACCOUNT THEIR ORIGINAL FUNCTIONS: ON LINKEDIN, WE SPEAK TO THEIR BUSINESS CLIENTS (FORMAL COMMUNICATION, ADDRESSED TO A MORE MATURE TARGET AUDIENCE), ON INSTAGRAM TO THE FINAL CONSUMER (TONGUE-IN-CHEEK COMMUNICATION, ADDRESSED TO A YOUNGER TARGET AUDIENCE), AND ON FACEBOOK WE SHARE NEWS AND INFORMATION ADDRESSED TO BOTH AUDIENCES. GRAPHICS AND WRITING ARE USED AS MARKETING TOOLS, WITH A VIEW TO ACQUIRING POTENTIAL CUSTOMERS AND GAINING THEIR LOYALTY.

PIUR

NATURAL ESSENCES

IN 2022, PIUR WAS LAUNCHED: A FRENCH BRAND OF NATURAL PRODUCTS DEDICATED TO PERSONAL WELL-BEING. WE JOINED THE PROJECT EVEN BEFORE IT HAD BECOME A FULLY-FLEDGED BRAND, WITH THE GOAL OF BUILDING A WELL-DEFINED IDENTITY AND SUPPORTING THE CLIENT WITH THEIR LAUNCH ONTO THE MARKET. IN THE INITIAL PHASE OF BUILDING THE BRAND IDENTITY, WE FOCUSED ON IN-DEPTH INDUSTRY RESEARCH: TREND ANALYSIS, COMPARISON OF COMPETITORS, AND CREATIVE AND STRATEGIC PROPOSALS. WE WANTED TO HIGHLIGHT THE PRODUCT AS A PERSONAL RITUAL, A MOMENT WHEN YOU CAN FIND THE SPACE TO LISTEN TO YOUR BODY AND CREATE BALANCE IN A NATURAL WAY. WELL-BEING THAT BEGINS IN THE PLACES WHERE WE LIVE, THE MOST INTIMATE REFUGE FOR OUR EXISTENCE, WHERE “SELF CARE” CONNECTS WITH THE EVERYDAY. WE OPTED FOR SOFT LINES, WARM TONES, SOMETHING THAT WOULD REFLECT A RELAXING YET ELEGANT ATMOSPHERE, FAR FROM THE CLASSIC IMAGE OF THE PHARMACEUTICAL SECTOR. STARTING WITH THESE ELEMENTS, WE DESIGNED THE NAME, THE LOGO AND THE PAYOFF, AND DEFINED THE COLOUR PALETTE, THE TYPE OF LANGUAGE TO USE, AND THE TYPOGRAPHY.

THE BRAND’S PRODUCTS WERE CREATED TO IMPROVE PEOPLE’S PSYCHOLOGICAL AND PHYSICAL WELL-BEING, AND THIS EXPERIENCE BEGINS RIGHT FROM THE PACKAGING. OUR RESEARCH ALSO INVOLVED ANALYSIS OF DIFFERENT SOLUTIONS FOR CONTAINERS. THESE INCLUDED SACHETS, JARS AND BOXES, FOR WHICH WE EXAMINED SHAPES, MATERIALS AND FUNCTION. PIUR’S PACKAGING IS DESIGNED AND CREATED TO BLEND INTO THE SPACE AS A HOME ACCESSORY.  THE GRAPHICS HAVE THE FEEL OF A WORK OF ART, AND THE COPYWRITING ENHANCES THE AESTHETICS, EMBELLISHING THE PACKAGING AND SPREADING THE COMPANY’S MESSAGE. A SUSTAINABLE VISION OF REUSE, IN LINE WITH THE CAREFUL SELECTION OF MATERIALS AND THE BROADER PHILOSOPHY OF THE BRAND. 

A PHOTOSHOOT AND VIDEO WERE CREATED FOR COMMUNICATION THROUGH DIGITAL CHANNELS, AGAIN PLACING THE PERSON AT THE CENTRE. INTIMATE, ESSENTIAL SHOTS ALTERNATE WITH MORE ELEGANT, INTENTIONALLY SOPHISTICATED ONES. YOU CAN FEEL A SENSE OF HARMONY AND CONNECTION, WHERE BEAUTY AND WELL-BEING ARE CAREFULLY BLENDED TOGETHER TO RELEASE A NEW FORM OF ENERGY. THE BRIGHT-TONED POWDERS AND HIGHLY COLOURFUL PACKAGING EMPHASISE THE LIGHT, FRESH SIDE OF THE BRAND, MAKING A REFERENCE TO THE WORLD OF BEAUTY.

GHERRI

EXPERTISE AND TECHNOLOGY 

CERAMICHE CAESAR

MULTIPLE COMMUNICATION LEVELS.

OUR STUDIO HANDLED MULTIPLE COMMUNICATION ACTIVITIES WITHIN CERAMICS FIELD, STARTING FROM A TREND RESEARCH PHASE, WHICH DEVELOPED ALL ALONG THE CREATIVE PATH AND DECLINED TO THE CONSTRUCTION OF DIFFERENT COMMUNICATION TOOLS.

MORE FOOD

THERE’S SOMEONE IN THE KITCHEN!

CANTINA BASSOLI

WINE TRADITIONS.

LODI OVERVIEW

INNOVATION THROUGH TRADITION.

THE COMPANY TURN TO CREO DESIGN&CONSULTING COMMUNICATION, IN CONJUNCTION WITH ITS IMPORTANT TRANSITION FROM S.R.L. TO S.P.A., AIMED AT RAISING ITS CORPORATE IDENTITY’S LEVEL.

VELOSYSTEM OVERVIEW

BIOMECHANICS APPLIED TO CYCLING.