Recent Works Archives | CREO design&consulting

MEIMEIJ. SHOWROOM DESIGN

CREO design&consulting — Wed, 17 Dec 2025 10:25:08 +0000

MEIMEIJ. MILANO RETAIL

AN INTERIOR ARCHITECTURE THAT ENHANCES SPACE.

THE INTERIOR DESIGN PROJECT CONCEIVED BY OUR STUDIO FOR MEIMEIJ, LOCATED IN VIA MANZONI, MILAN, WAS BORN FROM THE DESIRE TO CREATE A CONTEMPORARY RETAIL SPACE, SHAPING AN ENVIRONMENT THAT IS ELEGANT AND SOPHISTICATED YET WELCOMING AT THE SAME TIME. THE INTERVENTION TAKES FORM WITHIN A HISTORIC BUILDING IN THE HEART OF MILAN, REINTERPRETED THROUGH A CONTEMPORARY LENS.

THE SPACE IS GENEROUS AND FILLED WITH LIGHT, DESIGNED TO WELCOME NATURAL DAYLIGHT AND ENCOURAGE ITS DIFFUSION. DIVISIONS BETWEEN THE VARIOUS AREAS ARE REDUCED TO A MINIMUM, CREATING A SENSE OF OPENNESS AND CONTINUITY. ARCHITECTURAL ELEMENTS SUCH AS PORTALS AND HIGH CEILINGS GIVE THE INTERIORS A SENSE OF BREATH AND SCALE, ENHANCING THE BUILDING’S ORIGINAL PROPORTIONS.

AT THE CLIENT’S REQUEST, THE PROJECT WAS DEVELOPED FOLLOWING THE PRINCIPLES OF THE ANCIENT CHINESE ART OF FENG SHUI, WITH THE AIM OF CREATING A HARMONIOUS BALANCE BETWEEN SPACE, LIGHT AND MATERIALS, ENHANCING BOTH THE PERCEPTION OF THE ENVIRONMENT AND THE WELL-BEING OF THOSE WHO EXPERIENCE IT.

THE SELECTED FURNISHINGS INTEGRATE SEAMLESSLY INTO THE SPACE: DISPLAY TOTEMS HIGHLIGHT THE PRODUCTS, BRUSHED STEEL CLOTHING RAILS ADD A TOUCH OF FUNCTIONALITY, WHILE THE ELEGANT TRAVERTINE MARBLE RECEPTION DESK BECOMES A DISTINCTIVE ELEMENT THANKS TO ITS STRONG MATERIAL PRESENCE.
THE LIGHTING DESIGN, STUDIED IN THE FINEST DETAIL, CREATES PLAYS OF LIGHT THAT ENHANCE DISPLAYS AND GARMENTS, TRANSFORMING THE VISIT INTO AN ENGAGING AND FLUID EXPERIENCE.

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SAVOIA ITALIA. STAND CERSAIE 2024

CREO design&consulting — Wed, 11 Jun 2025 12:51:13 +0000

STAND SAVOIA

MEDITERRANEAN ATMOSPHERES

THE CREO INTERIOR TEAM DESIGNED AND CURATED EVERY PHASE OF THE CREATION OF THE TRADE FAIR STAND FOR SAVOIA, A COMPANY SPECIALISING IN THE PRODUCTION OF PORCELAIN STONEWARE, FOR THE 2024 EDITION OF CERSAIE, ONE OF THE MOST IMPORTANT GLOBAL EVENTS IN THE CERAMIC SECTOR.

THE DESIGN OF THE STAND IS CLOSELY CONNECTED TO THE CERAMIC COLLECTION PRESENTED AT THE FAIR, AND BOTH ARE INSPIRED BY THE INFLUENCES OF THE GEOGRAPHICAL AREA OF THE MEDITERRANEAN. THE SPACES WERE DESIGNED TO ENHANCE THE PRODUCTS DISPLAYED ON ALL THE SURFACES, TRANSLATING MEDITERRANEAN ATMOSPHERES INTO ENVIRONMENTS FULL OF WARM, RELAXING TONES. THE INTERIOR DEPARTMENT ALSO TOOK CARE OF THE SELECTION OF COMMERCIAL FURNITURE INCLUDED IN THE STAND, WHICH WAS AESTHETICALLY COHESIVE WITH THE CENTRAL THEME.

THE EXHIBITION SPACE WAS DIVIDED INTO FIVE DISTINCT ZONES, EACH DESIGNED TO OFFER VISITORS AN ENGAGING, STIMULATING EXPERIENCE. TO DISTINGUISH THEM AND MAKE THEM MORE RECOGNISABLE, EACH AREA WAS ASSIGNED A SPECIFIC NAME: WELCOME, WAIT & MEET, CONVIVIALITY, REFRESH & RELAX, AND ENJOY. WE ALSO DESIGNED THE OFFICIAL INVITATION TO PROMOTE THE APERITIVO, AN OPENING EVENT AT THE FAIR DESIGNED TO BE ELEGANT AND INVITING, IN PERFECT MEDITERRANEAN STYLE.

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PENINSULA . DESIGN

CREO design&consulting — Wed, 07 May 2025 13:06:29 +0000

GAIA MOBILI. PENINSULA

DESIGN THAT BREAKS THE MOULD

PENINSULA IS A PERFECT EXAMPLE OF THE NEW CREATIVE DIRECTION TAKEN BY GAIA MOBILI, WHO HAVE MADE USE OF THE SUPPORT OF OUR STUDIO IN THE FIELD OF PRODUCT DESIGN. PENINSULA IS PART OF THE GAIA CONTEMPORARY DEPARTMENT, WHICH DESIGNS AND CREATES NEW, DESIGN-FOCUSED CONCEPTS FOR BATHROOM SOLUTIONS. THIS INNOVATIVE PIECE OF FURNITURE STANDS OUT FOR ITS DESIGN INSPIRED BY THE PENINSULAS TYPICAL OF KITCHEN SPACES, AND AIMS TO REPLICATE THEIR FUNCTIONALITY AND VISUAL IMPACT. ITS LAYOUT, WHICH IS ATYPICAL AND ELEGANT, TAKES THE BATHROOM TO A NEW LEVEL IN FURNISHINGS, PRIORITISING OPEN SPACES AND LIVABILITY.

THE CANALETTO WALNUT FINISH GIVES THE BATHROOM WARMTH AND A TOUCH OF SOPHISTICATION. THE LOWER PART HOUSES TWO DRAWERS AND TWO CURVED CUPBOARD DOORS, OFFERING PLENTY OF STORAGE SPACE AND MAKING THE PIECE FULLY FUNCTIONAL. THE SINGLE COLUMN ELEGANTLY FUNCTIONS AS BOTH A SUPPORTING BASE AND A WASHBASIN, CREATING A PLAY OF INTERSECTIONS BETWEEN THE DIFFERENT PARTS OF THE FURNITURE. THE DRAIN, OFTEN CONSIDERED BY DEFINITION AN UNSIGHTLY ELEMENT, HAS BEEN DESIGNED TO DRAIN INTO THE WALL, MAKING IT COMPLETELY INVISIBLE. FINALLY, THE EDGE OF THE ADJUSTABLE MIRRORS AND THE TAP ARE AN ELEGANT BLACK.

PENINSULA IS A DYNAMIC, INNOVATIVE PIECE OF FURNITURE THAT DEFINES SPACES WITH STYLE, BREAKING TRADITIONAL RULES.

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HOTEL ALPEEN. COMMUNICATION

CREO design&consulting — Wed, 09 Apr 2025 08:50:59 +0000

HOTEL ALPEEN

HIGH-ALTITUDE COMMUNICATION

OUR COMMUNICATION WORK FOR THE ALPEEN HOTEL, IN THE FRENCH ALPS, IS PART OF AN OVERARCHING PROJECT THAT HAS INVOLVED ALL THE DEPARTMENTS IN OUR STUDIO.

IN PARTICULAR, THE COMMUNICATION DEPARTMENT, STARTING WITH TREND RESEARCH TO LAY THE GROUNDWORK FOR A COORDINATED COMMUNICATION PROJECT, WAS IN CHARGE OF DESIGNING THE LOGO, WHICH IS MADE UP OF A PICTOGRAM SHOWING A STYLISED PROFILE OF THE MOUNTAINS, A GRAPHIC INTERPRETATION OF A REAL VIEW THAT CAN BE SEEN FROM THE AREA WHERE THE HOTEL IS LOCATED, AND A LOGOTYPE IN A SIMPLE, ELEGANT FONT.

AT THE SAME TIME, WE CREATED DECORATIVE ALPEEN PICTURES AS A FURNISHING AND COMMUNICATION PROJECT, EVOKING VINTAGE TOURISM PROMOTION POSTERS WITH A MODERN TWIST, USING A TYPICAL GRAPHIC STYLE. THE SUBJECTS ARE MOUNTAINS, SKIING SCENES AND WINTER LANDSCAPES, REPRODUCED USING GEOMETRIC FORMS AND SHAPES. THIS WORK HAS CREATED A COLLECTION OF EVOCATIVE PICTURES, WITH AN ELEGANT, STYLISED DESIGN, FULL OF LINEAR FORMS, STYLISED PANORAMAS AND PASTEL COLOURS. SOPHISTICATED GEOMETRIC HARMONY AND ELEGANT GRAPHICS ARE THE DEFINING FEATURES OF THIS PROJECT THAT IS PART CREATIVE COMMUNICATION AND PART VISUAL ART. DECORATIONS WITH ADDED COMMUNICATIVE VALUE.

ANOTHER LESS ARTISTIC, BUT HIGHLY FUNCTIONAL PROJECT WAS THE CREATION OF PLAQUES FOR SERVICES AND THEIR PLACEMENT ON THE WALL. FINALLY, WHEN THE WORK WAS FINISHED, WE CARRIED OUT A PHOTOSHOOT IN ALL OF THE SPACES TO PROVIDE PHOTOS TO PROMOTE THE HOTEL ON SPECIALISED BOOKING SITES, OR TO CREATE OTHER COMMUNICATION TOOLS.

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CREO&GAIA. DESIGN STORIES

CREO design&consulting — Tue, 10 Dec 2024 13:36:38 +0000

CREO&GAIA

DESIGN STORIES

COMMUNICATION +DESIGN +INTERIOR

IN THE CONNECTION SECTION WE PRESENT THE SPECIAL PROJECTS THAT HAVE SEEN ALL OUR IN-HOUSE DEPARTMENTS WORKING TOGETHER: COMMUNICATION, DESIGN AND INTERIOR. THESE ARE DESIGN STORIES IN WHICH SPECIAL SYNERGIES WERE CREATED BETWEEN CLIENTS AND THE PROFESSIONALS IN OUR STUDIO. WORLDS THAT WERE SO IN HARMONY WITH EACH OTHER THAT THEY CREATED INTERCONNECTIONS CAPABLE OF CHANGING THE RELATIONSHIP BETWEEN THE PARTIES. A RELATIONSHIP THAT IS BETTER DEFINED AS A COLLABORATION. CREO DESIGN&CONSULTING AND GAIA MOBILI WORK TOGETHER, TAKING A NEW, FOUR-HANDED CREATIVE DIRECTION THAT RADIATES DESIGN ENERGY ALL AROUND.

THE CREO COMMUNICATION DEPARTMENT HAS REDEFINED THE GRAPHIC DESIGN AND PAGE LAYOUT OF ALL THE GAIA CATALOGUES, IN RESPONSE TO THE NEED FOR TOOLS WITH A DUAL PURPOSE, BOTH COMMERCIAL AND COMMUNICATIVE. THE DEPARTMENT HAS BEEN WORKING ON EVERY VISUAL ELEMENT: A COMPLEX, HIGHLY-STRUCTURED PROJECT INVOLVING ART DIRECTION, CORPORATE IMAGE, TREND RESEARCH, SHOOTING AND RENDERING. THEY ALSO DESIGNED AND DEVELOPED THE CONTAINER BOX, A HIGH-QUALITY PAPERCRAFT PRODUCT WHICH FITS BOTH THE ABOVE-MENTIONED CATALOGUES AND THE COLOUR SWATCHES INSIDE. A TRUE ENCAPSULATION OF THE WORLD OF GAIA.

IN CONJUNCTION WITH THE CELEBRATION OF GAIA’S FIRST TWENTY YEARS, THE INTERIOR DESIGN DEPARTMENT TOOK ON THE TASK OF RENOVATING ALL THE COMPANY SPACES, BOTH EXTERIOR AND INTERIOR. THEY WERE IN CHARGE OF NOT ONLY DESIGNING ALL THE FURNISHING AND DIVISION OF THE SPACES, BUT ALSO MANAGING THE CONSTRUCTION WORK. THE RESULT IS A COMPLETELY NEW COMPANY SPACE, CONTAINING A MISCELLANY OF STILES, FROM CLASSIC TO CONTEMPORARY, REFLECTING THE COMPANY’S SPIRIT.

PENINSULA IS A PERFECT EXAMPLE OF THE NEW CREATIVE DIRECTION TAKEN BY CREO AND GAIA WHEN IT COMES TO PRODUCT DESIGN. PENINSULA IS NOT JUST A STATIC PIECE OF FURNITURE; IT IS DYNAMIC. IT OFFERS A SOLUTION WITH A DOUBLE SLIDING, ADJUSTABLE MIRROR, A CURVED DESIGN, AND INTERSECTED SHAPES. THIS ITEM IS PART OF A SERIES OF NEW-CONCEPT FURNITURE THAT AIMS TO NOT JUST SIT IN A SPACE, BUT DEFINE IT. THE ENTHUSIASM OF THESE FURNISHINGS MAKES THEM A FOCAL POINT THAT THE ENTIRE BATHROOM SPACE CAN BE DESIGNED AROUND.

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