OUR INTERVENTION INVOLVED SEVERAL PROJECT AREAS WORKING ACROSS DEPARTMENTS, RANGING FROM THE REDESIGN OF THE VISUAL IDENTITY TO THE DEVELOPMENT OF NEW COMMUNICATION TOOLS, SUCH AS THE GENERAL CATALOGUE, SHOPPING BAGS AND POSTCARDS, AND THE DESIGN OF THE TRADE FAIR DISPLAY SPACE.

THE FIRST STEP WE WORKED ON WAS THE GENERAL CATALOGUE, WHICH INVOLVED A REDESIGN OF THE BRAND’S CORPORATE IMAGE. THIS TOOL WAS THE STARTING POINT FOR BUILDING COHERENT VISUAL COMMUNICATION THAT WOULD REFLECT CERAMICHE GRAZIA’S CURRENT IDENTITY. IN THE CONTEXT OF MERCHANDISING, IN ADDITION TO SHOPPING BAGS AND POSTCARDS, WE ALSO INCLUDED A MODULAR TILE DISPLAY SYSTEM CONSISTING OF THREE DISPLAYS THAT CAN BE USED INDIVIDUALLY OR IN COMBINATION.

FOR THE DESIGN OF THE EXHIBITION STAND, WE CREATED THE RENDERINGS, SELECTING REFERENCES AND SETTINGS, AND PRODUCED 3D IMAGES WITH GAIA AND GRAZIA’S PRODUCTS. THE GOAL WAS TO CREATE AN IMMERSIVE, COHERENT EXPERIENCE THAT WOULD NOT ONLY PRESENT THE AESTHETICS OF THE PRODUCTS, BUT ALSO CERAMICHE GRAZIA’S VALUE SYSTEM.

OUR WORK TRANSLATED THE BRAND’S PERSONALITY INTO A CLEAR, ELEGANT, DISTINCTIVE LANGUAGE, CONSTRUCTING A VISUAL AND SPATIAL NARRATIVE THAT CREATES A DIALOGUE BETWEEN MATERIAL AND MESSAGE.