MORE FOOD LOGO WANTS TO EXPRESS DYNAMISM, CREATIVITY, ENERGY AND INDUSTRIOUSNESS. EACH OF THE EIGHT LETTERS PRESENTS A DIFFERENT FONT AND THE LETTER O, IDEAL REPRESENTATION OF A PLATE, IS INFLECTED ON THREE COLOURS. THE LOGO KEEPS A FORMAL ELEGANCE AND SERIOUSNESS APPROPRIATE FOR THIS KIND OF ACTIVITY. FINALLY, THE PAYOFF UNDERLINES THE FACT THAT BEYOND THE KITCHEN THERE ARE PEOPLE, AND THEY CREATE AN ESSENTIAL WORKING SYNERGY WITH IT.