THE NEW LOGO OF R.M. IMPIANTI IS BORN WITH THE ASSUMPTION OF BEING ABLE TO LIVE ALONGSIDE THE PRE-EXISTING ILLUMINA LOGO. THE IDENTIFIED COLOURS ARE WHITE FOR THE LOGO AND BLACK AS THE BACKGROUND COLOUR, POTENTIALLY INTERCHANGEABLE ACCORDING TO THE APPLICATION NEEDS. THE CHOSEN FONT EXPRESSES TECHNICALITY AND PRECISION AND IT HAS BEEN ACHIEVED BY SUBTRACTING SOME SMALL SECTIONS OF THE LETTERS.