Logos Archives | CREO design&consulting

GRAZIA: NEW PERSPECTIVES ON COMMUNICATION AT CERSAIE 2025

CREO design&consulting — Mon, 17 Nov 2025 08:52:10 +0000

CERAMICHE GRAZIA

NEW PERSPECTIVES ON COMMUNICATION AT CERSAIE 2025

THE INTERVENTION OF OUR COMMUNICATION DEPARTMENT WAS AIMED AT RELAUNCHING THE IMAGE OF CERAMICHE GRAZIA FOR THEIR PARTICIPATION IN CERSAIE 2025, WITH THE INTENTION OF PROMOTING THE BRAND’S HISTORY AND PROJECTING IT INTO A CONTEMPORARY DIMENSION THAT IS ALSO ABLE TO SPEAK TO AN INTERNATIONAL AUDIENCE.

THE FIRST STEP OF THE PROJECT INVOLVED CREATING THE NEW GENERAL CATALOGUE, WHICH THEN GUIDED THE REDESIGN OF THE COMPANY’S CORPORATE IMAGE. THE CATALOGUE WAS DESIGNED TO NARRATE THE COLLECTIONS WITH ELEGANCE, CLARITY AND VISUAL CONSISTENCY. USING A CLEAR, DISTINCTIVE NARRATIVE, WE HELPED CERAMICHE GRAZIA TO PRESENT THEIR PRODUCTS. WE ALSO REDESIGNED THE LOGO, WITH A LIGHT-HEARTED APPROACH IN LINE WITH THE BRAND IDENTITY. WE REBALANCED THE GRAPHIC ELEMENTS, INCLUDED THE CLAIM “SINCE 1970” TO EMPHASIZE THE COMPANY’S HISTORY, AND DECIDED TO USE IT EXCLUSIVELY IN BLACK AND WHITE.

TO COMPLEMENT THE COMMUNICATION RELAUNCH, WE DEVELOPED DEDICATED MERCHANDISING FOR THE TRADE FAIR: A SERIES OF COORDINATED TOOLS DESIGNED TO REINFORCE BRAND PRESENCE, SUCH AS CANVAS SHOPPING BAGS, CORPORATE POSTCARDS AND A NEW TILE DISPLAY SYSTEM CONSISTING OF THREE MODULAR ELEMENTS THAT CAN BE USED INDIVIDUALLY OR IN COMBINATION WITH EACH OTHER, DEPENDING ON REQUIREMENTS.

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HOTEL ALPEEN. COMMUNICATION

CREO design&consulting — Wed, 09 Apr 2025 08:50:59 +0000

HOTEL ALPEEN

HIGH-ALTITUDE COMMUNICATION

OUR COMMUNICATION WORK FOR THE ALPEEN HOTEL, IN THE FRENCH ALPS, IS PART OF AN OVERARCHING PROJECT THAT HAS INVOLVED ALL THE DEPARTMENTS IN OUR STUDIO.

IN PARTICULAR, THE COMMUNICATION DEPARTMENT, STARTING WITH TREND RESEARCH TO LAY THE GROUNDWORK FOR A COORDINATED COMMUNICATION PROJECT, WAS IN CHARGE OF DESIGNING THE LOGO, WHICH IS MADE UP OF A PICTOGRAM SHOWING A STYLISED PROFILE OF THE MOUNTAINS, A GRAPHIC INTERPRETATION OF A REAL VIEW THAT CAN BE SEEN FROM THE AREA WHERE THE HOTEL IS LOCATED, AND A LOGOTYPE IN A SIMPLE, ELEGANT FONT.

AT THE SAME TIME, WE CREATED DECORATIVE ALPEEN PICTURES AS A FURNISHING AND COMMUNICATION PROJECT, EVOKING VINTAGE TOURISM PROMOTION POSTERS WITH A MODERN TWIST, USING A TYPICAL GRAPHIC STYLE. THE SUBJECTS ARE MOUNTAINS, SKIING SCENES AND WINTER LANDSCAPES, REPRODUCED USING GEOMETRIC FORMS AND SHAPES. THIS WORK HAS CREATED A COLLECTION OF EVOCATIVE PICTURES, WITH AN ELEGANT, STYLISED DESIGN, FULL OF LINEAR FORMS, STYLISED PANORAMAS AND PASTEL COLOURS. SOPHISTICATED GEOMETRIC HARMONY AND ELEGANT GRAPHICS ARE THE DEFINING FEATURES OF THIS PROJECT THAT IS PART CREATIVE COMMUNICATION AND PART VISUAL ART. DECORATIONS WITH ADDED COMMUNICATIVE VALUE.

ANOTHER LESS ARTISTIC, BUT HIGHLY FUNCTIONAL PROJECT WAS THE CREATION OF PLAQUES FOR SERVICES AND THEIR PLACEMENT ON THE WALL. FINALLY, WHEN THE WORK WAS FINISHED, WE CARRIED OUT A PHOTOSHOOT IN ALL OF THE SPACES TO PROVIDE PHOTOS TO PROMOTE THE HOTEL ON SPECIALISED BOOKING SITES, OR TO CREATE OTHER COMMUNICATION TOOLS.

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GAIA MOBILI . LOGO REDESIGN

CREO design&consulting — Fri, 10 Feb 2023 15:07:04 +0000

GAIA MOBILI . LOGO REDESIGN

ITALIAN BATHROOM DESIGN

GAIA MOBILI DESIGNS AND MAKES BATHROOM FURNISHINGS, EXPRESSING THE SOPHISTICATION AND QUALITY OF “MADE IN ITALY” IN EVERY DETAIL. STARTING WITH RESEARCH ON TRENDS AND THE COMPANY’S IDENTITY, THE FIRST PHASE OF THE PROJECT FOCUSED ON THE CREATION OF A CORPORATE IMAGE THAT WOULD FORM A COMMON THREAD FOR THE LOGO, THE CATALOGUE AND TRADE FAIR APPLICATIONS.

THE LOGO REDESIGN KEPT THE MAIN DISTINCTIVE FEATURES OF GAIA MOBILI: ELEGANCE AND FEMININITY. IN LINE WITH THE NEW CORPORATE IMAGE, WE MOVED TOWARDS A LIGHTER, CLEANER DESIGN. THE COLOUR PALETTE, WHICH IS MADE UP OF DELICATE NEUTRAL TONES, ACCENTUATES THE MINIMALIST, CONTEMPORARY FONT, BUT ALSO PRESERVES THE SOPHISTICATED SOUL OF THE BRAND. ON THE COVER OF THE CATALOGUE, NOW LAMINATED WITH A SOFT-TOUCH MATERIAL, THE LOGO STANDS OUT WITH A GLOSSY, EMBOSSED EFFECT.

THE PROJECT IS COMPLETED BY THE ADDITION OF A PAY-OFF: “ITALIAN BATHROOM DESIGN”. ALONG WITH THE LOGO, THIS HIGHLIGHTS THE FACT THAT GAIA MOBILI’S CREATIONS REFLECT THE ORIGINALITY OF DESIGNS MADE IN ITALY THAT ARE EXTREMELY VARIED, WITH AN INTERNATIONAL OUTLOOK, AND AN EXCLUSIVE FOCUS ON BATHROOM FURNISHINGS.

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GHERRI. LOGO REDESIGN

CREO design&consulting — Mon, 28 Feb 2022 10:18:05 +0000

GHERRI. PERFORMANCE AND TECHNOLOGY

LOGO REDESIGN

GHERRI IS ONE OF THE MAIN POINTS OF REFERENCE IN THE SELECTION AND COMMERCIAL PROPOSAL OF TECHNOLOGICAL MACHINERY TO ENSURE THE POSITIVE PERFORMANCE OF THE FOOD INDUSTRY. IT TURNED TO OUR FIRM TO REDEFINE ITS CORPORATE IMAGE.

THE RE-DESIGN OF THE CORPORATE LOGO AIMS TO CONVEY A STRONG INSTITUTIONAL AESTHETIC CONCEPT, WHOSE GOAL IS TO UNDERSCORE THE COMPANY’S TECHNOLOGICAL VOCATION. THE DESIGN IS MINIMALIST, GRAPHIC AND RIGOROUS.ESSENTIAL ELEMENTS AND ACCURACY ARE PERFECTLY ALIGNED WITH SOME KNOWN TRAITS OF THE GHERRI CORPORATE IDENTITY. THE LETTERING IS MORE DEFINED, ENHANCING A GREATER TECHNICAL IDENTITY AND LETTING THE COMPANY’S DECIDEDLY PERFORMING NATURE COME TO THE FORE.

STARTING FROM THE LOGO, WE CREATED A PICTOGRAPH WITH THE LETTER “G”, THAT COMPLETES THE PROJECT WITH SOMETHING THAT IS EXTREMELY IMMEDIATE AND CLEAN. ATTUNED TO THE NEW COORDINATED IMAGE, IT STANDS OUT FOR ITS MINIMALIST AND LINEAR AESTHETICS, WHICH IS THE EXPRESSION OF THE COMPANY’S TECHNOLOGICAL INNOVATION.

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SANTAGATA . LOGO

CREO design&consulting — Fri, 27 Apr 2018 15:13:00 +0000

SANTAGATA LOGO

CULINARY ATMOSPHERES.

SANTAGATA IS A PARTICULAR, SUGGESTIVE PLACE, IN THE MIDDLE OF REGGIO EMILIA’S COUNTRYSIDE. IT IS AN INN WHERE YOU CAN STAY BUT ABOVE ALL A RESTAURANT WITH REFINED CULINARY PROPOSALS. IN THE FIRST PHASE THE WORK OF NAMING ELIMINATED THE APOSTROPHE OF THE ORIGINAL NAME SANT’AGATA TAKING A SMALL LINGUISTIC LICENSE. DEFINED THE NAME HAS PASSED TO THE GRAPHIC CONSTRUCTION OF THE LOGO THAT DESTRUCTS A PLATE THROUGH FRESH, BRIGHT AND PROPOSALS COLORS THAT ALSO REPRESENT THEIR WAY OF COOKING AND THE YOUTH CHARACTER OF THE OWNERS. “CULINARY ATMOSPHERES” IS THE PAYOFF THAT COMPLETES THE PROJECT.

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R.M.IMPIANTI . LOGO

CREO design&consulting — Fri, 19 Jan 2018 16:51:16 +0000

R.M.IMPIANTI LOGO

TECHNIQUE AND ELEGANCE.

THE NEW LOGO OF R.M. IMPIANTI IS BORN WITH THE ASSUMPTION OF BEING ABLE TO LIVE ALONGSIDE THE PRE-EXISTING ILLUMINA LOGO. THE IDENTIFIED COLOURS ARE WHITE FOR THE LOGO AND BLACK AS THE BACKGROUND COLOUR, POTENTIALLY INTERCHANGEABLE ACCORDING TO THE APPLICATION NEEDS. THE CHOSEN FONT EXPRESSES TECHNICALITY AND PRECISION AND IT HAS BEEN ACHIEVED BY SUBTRACTING SOME SMALL SECTIONS OF THE LETTERS.

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MORE FOOD . LOGO

CREO design&consulting — Fri, 17 Feb 2017 19:13:05 +0000

MORE FOOD LOGO

DYNAMISM, CREATIVITY, ENERGY.

MORE FOOD LOGO WANTS TO EXPRESS DYNAMISM, CREATIVITY, ENERGY AND INDUSTRIOUSNESS. EACH OF THE EIGHT LETTERS PRESENTS A DIFFERENT FONT AND THE LETTER O, IDEAL REPRESENTATION OF A PLATE, IS INFLECTED ON THREE COLOURS. THE LOGO KEEPS A FORMAL ELEGANCE AND SERIOUSNESS APPROPRIATE FOR THIS KIND OF ACTIVITY. FINALLY, THE PAYOFF UNDERLINES THE FACT THAT BEYOND THE KITCHEN THERE ARE PEOPLE, AND THEY CREATE AN ESSENTIAL WORKING SYNERGY WITH IT.

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CANTINA BASSOLI . LOGO

CREO design&consulting — Thu, 09 Feb 2017 15:00:02 +0000

CANTINA BASSOLI LOGO

LIKE A CUP OF WINE.

ICREO DESIGN&CONSULTING’S COMMUNICATION DEPARTMENT AND INTERIOR HAVE BEEN WORKING IN CLOSE SYNERGY FOR CANTINA BASSOLI WHILE PREPARING THE IMPORTANT COMPANY DEBUT PARTICIPATION TO 2016’S EDITION OF VINITALY. THE COMPANY IMAGE HAS BEEN ENTIRELY RE-STYLED, STARTING FROM THE CELLAR LOGO, INITIALLY A STYLIZED CUP OF WINE THEN THROUGH SUCCESSIVE SUBTRACTIONS, BROUGHT TO AN UPSIDE DOWN “C” LETTER, THROUGH THE REVISION OF ALL FORMER COMMUNICATION TOOLS AND TO THE DEVELOPMENT OF NEW TOOLS.

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LODI . LOGO

CREO design&consulting — Thu, 26 Jan 2017 14:48:17 +0000

LODI LOGO

MINIMAL GRAPHIC SIGNS.

WE REDESIGNED THE LOGOTYPE SPECIFICALLY TO EXPRESS TECHNICALITY AND AVANTGARDE THROUGH THE SUPPORT OF MINIMAL GRAPHIC SIGNS. AFTER THAT, WE PLACED THE COORDINATED IMAGE ON ALL COMPANY APPLICATIONS: HEADED-PAPER, LETTER ENVELOPS, PENS, PENCILS, T-SHIRTS, WORK WEAR AND SHIPPING BOXES.

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ATELIER . LOGO

CREO design&consulting — Sun, 08 Jan 2017 14:59:08 +0000

ATELIER LOGO

WELLNESS SENSATIONS.

AFTER THE NAMING WORK AND THE INDIVIDUATION OF ATELIER, WE TURNED TO THE GRAPHIC TREATISE OF THE LOGO. ATELIER’S LOGO INCLUDES SOFT LINES AND TENUOUS COLORS. WE WORKED ON “A” LETTER IN ORDER TO LEND IT MORE IMPORTANCE. THE LIGHT DUSTY PINK COLOUR FONT LIES ON A DOVE GRAY FILED TO INFUSE A TRANQUILLITY AND WELNESS SENSATION.

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